Zoraab.com Launches the Zoraab Kit: Styled Sock Subscription Service

Are you Kittin' yet? Get the Kit that everyone's talking about!

NEW YORK, Feb. 7, 2013 /PRNewswire-iReach/ -- As Zoraab proven, the sock is not one size fits all – in a matter of taste, of course. Which is why the "Sock Connoisseur" e-retailer for men has introduced The Zoraab Kit: a monthly sock subscription service styled to each client's individual tastes, needs & preferences by zoraab.com Co-Founders & sock experts Tina & Sunny Israni. The subscription introduces users to the finest fabrics, styles & brands in sockwear, perfect for both the sock novice looking to refine his sock attire preferences, as well as the established sock connoisseur with limited time for hand-selecting. The Zoraab Kit officially offers subscriptions ranging from $18.00 - $39.00/month.

(Photo: http://photos.prnewswire.com/prnh/20130207/CG55294)

Users may select from the Sock Dabbler, Sock Enthusiast or Sock Connoisseur packages, with the commitment-free ability of going month to month and the added bonus of free shipping, always. At $18/month, the Sock Dabbler sock subscription service plan is ideal for the sock novice, introducing you to the world of men's fashion socks with 2 hand-selected pairs delivered to your door each month. Socks already part of your lifestyle & perhaps looking to expand upon your go-to prints & brights? Stock up with the Sock Enthusiast package, a great middle of the road sock subscription service plan delivering three pairs of men's colorful socks at $26/month. Already an established sock savant? Zoraab.com will continue to put your best dressed foot forward with the Sock Connoisseur plan, offering 5 curated pairs men's fashion socks at $39/month. Perfect for the head to every-single-toe accessorized man with a penchant for style and shortage of disposable time. Once the desired subscription plan is selected, users will fill out the Zoraab Method, a short questionnaire familiarizing the Sock Connoisseurs with each individual's personality, profession, personal preferences – even their current sock drawer. Whether you're a refined Wall Streeter partial to quiet evenings filled with Bond flicks and scotch on the rocks, or a daredevil skateboarder preferring to keep his graphic-print colorful socks in the air, the experts at zoraab.com hand-tailor each and every Zoraab Kit down to the details. 

With the no-commitment guarantee & free shipping, Zoraab Kit subscriptions are ideal for gift giving – Valentine's Day, Holiday, Father's Day, Birthday, or just because. Trust us – he may not want to face another pair of tube socks (who would) but we guarantee he'll be happy to get a box of zoraab.com men's fashion socks.

About Zoraab

Move over power tie, there's a new accessory in town. Enter the power sock: proof that the smallest details can make the biggest difference. And at zoraab.com, it's all in the details. Launched October 2012, the "Sock Connoisseur" e-retailer for men is shifting the sock from a staid utility to a fashion-forward, necessary accessory. Targeting the urban professional with a versatile lifestyle, gone are the days of bland, white, tubular- clad ankles and (thankfully) with it – those unsightly mankles. Ushered in instead are the eras of Don Draper, John F. Kennedy, Bond, Sinatra, Clooney: the debonair gentleman graced with the pursuit of stylish perfection down to the little last detail. Tina & Sunny Israni, zoraab.com Co-Founders, "Sock Connoisseurs" and brother- sister entrepreneurial duo, hand-select each brand and style featured to reflect this discerning lifestyle, presenting the finest variety of dress, on-trend and everyday sockwear. Zoraab.com offers over 200 styles and 15 brands to choose from, spanning staples from Hugo Boss and Perry Ellis to trendy Happy Socks, Richer Poorer, Pact, Unsimply Stitched and Sock it to Me. Tina & Sunny plan to bring on a continual, edited roster of the finest in sockwear

Media Contact: Tina Israni Zoraab, 646-783-2990, tina@zoraab.com

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