With Help From Millennials, onG.Social Solves Online Ad Industry's Biggest Obstacle - Ad Blockers

onG.Social allows millennials to engage with social media ad campaigns, circumventing ad blockers and boosting success for brand advertisers.

PORTLAND, Ore., March 22, 2016 /PRNewswire-iReach/ -- Use of online ad blocking increased by 48% this past year in the United States alone, and onG.social, a new social media platform and integrated social dashboard that allows everyday users the ability to monetize their posts easily and efficiently, believes it offers the best solution to solve what is seen by some in the advertising industry as a growing obstacle. 

"Social media companies have benefited from shared content but everyday users and publishers have not," said Christopher J. Kramer, co-founder of onG.social. "During beta, we found that 99% of users, predominantly millennials, chose to turn off ad blockers in order to participate in our system. The key factor is to market with them and not to them."       

In order to do that, onG.social gives users complete control over the ad zones on their pages where they can browse and select campaign galleries for custom advertisements in specific categories for the pages they launch on the platform. Users earn up to 80% of the upfront media buys as well as earning from in-stream advertisements showing on their pages.  In addition, users may publish and earn from onG.social's blog where they also have ad control.

The biggest difference for advertisers is that onG.social offers customized ad campaigns to best suit users' social media pages and content on a single platform. This is accomplished through direct advertising and by a patent pending technology known as G-Boost, which allows advertisers to tag each ad creative for auto or manual approval of social media users and to choose whether they want to define special instructions.

The lost revenue numbers are staggering; ad blocking is estimated to have cost the global advertising industry $21.8B in 2015, and that number is predicted to be $41.4B in 2016.  Social media sites account for 19.8 percent of blocked ads, second only to the gaming industry.

"Let's face it, the online advertising industry is in trouble. If they can't find a way to reduce ad blockers, I predict we'll find once free content behind pay walls," said Kramer.  "Consumers are now running this show and they need to be paid for the content they are sharing and publishing."

About: onG.social is a consolidated brand name of OneName Global, Inc. and captures the essence of our vision - Achieve more together through social media.  onG.social is a social media platform packed with features, including pictures, video, gifs, chat, marketing automation, publishing tools, social dashboard, content monetization and even a bank. The real breakthrough comes with a patent pending technology called G-Boost (Global Boost). G-Boost allows brand advertisers to connect with a global audience at onG.social where they will be able to preview, select and make money from advertisers' social ad campaigns when boosting the results.  

To view this video on YouTube, please visit: https://youtu.be/y0F_qNr_aOc 

Media Contact: Christopher Kramer, OneName Global, Inc., 425-893-9698, Success@onG.social

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Photo - http://photos.prnewswire.com/prnh/20160321/346650

 

SOURCE OneName Global, Inc.



2017

Tags

Internet Technology, Social Media, Advertising, New Products & Services


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