Webinar: Experts from Web Analytics Demystified, Ice.com and Ensighten Provide Tips for Boosting Website Optimization

In this free webinar, digital marketers can learn how the latest tag management technology can maximize the ROI of their optimization projects. Date/time: Wednesday, April 10, 2013 at 9:00 am PST / 12:00 pm EST / 5:00 pm GST

CUPERTINO, Calif., April 3, 2013 /PRNewswire-iReach/ -- Ensighten, innovator of Real-Time™ Tag Management Systems and online customer engagement technology that optimizes website performance and digital marketing agility, is teaming with Web Analytics Demystified to help digital marketers boost the effectiveness of their website optimization efforts. Next week, on Wednesday, April 10, experts from both companies are hosting a complimentary webcast designed for digital marketers, optimization consultants, and analytics professionals who use leading optimization tools such as Adobe® Test&Target™ and Webtrends® Optimize®.

(Photo: http://photos.prnewswire.com/prnh/20130403/CG87883)

Brian Hawkins, partner at Web Analytics Demystified and author of a recently published white paper: "Empowering Optimization with Tag Management Solutions," will host the webinar. Evan Frank, director of CRM at Internet retailer Ice Jewelry (Ice.com), will discuss how he uses Ensighten Manage to achieve better and more cost-effective results from Adobe Test&Target.

"Web Analytics Demystified has declared this the "decade of optimization" as testing solutions and best practices are in a period of rapid adoption by digital marketers. But the devil is in the details when it comes to getting the most from optimization technology. This webinar will focus on the practical aspects of accelerating the deployment and ROI of optimization projects, and will highlight the successful practices of Ensighten customer Ice.com," said Boaz Ronkin, senior director of product at Ensighten and moderator of the upcoming webinar.

"Using Ensighten, one can easily and selectively deploy Adobe Test&Target mboxes as needed," said Evan Frank, director of CRM at online jewelry retailer Ice.com. "Some of the tests delivered through Ensighten have really moved the needle for us—especially cross-channel testing, which dramatically increased our website to email conversion rates."


Attend the webinar and you'll hear Brian's thoughts on how to boost your optimization efforts, such as the importance of embedding it into development processes, why personalization is so critical, and the impact of big data and mobile. You'll also learn how Ensighten's real-time tag management platform can help your organization:

  • Reduce the burden of tagging
  • Refine testing strategies
  • Customize out-of-the-box implementations
  • Easily and intelligently persist test winners


  • Wednesday, April 10, 2013 at
9:00 am PST / 12:00 pm EST / 5:00 pm GST
  • Register here: online registration.
  • All registrants will receive a free copy of "Empowering Optimization with Tag Management Solutions"


Ensighten boosts marketing agility and eases privacy compliance with the industry's first Real-Time™ Tag Management System, built for the needs of sophisticated enterprise websites. With Ensighten, businesses can decouple digital marketing processes from Web development cycles, enabling digital marketers to easily add, remove, or modify any third-party digital marketing tag or pixel — and see instant results. Ensighten tag management technology gives marketers and website analysts precise tag control by visitor, session, and page; and harmonizes tag data collection from websites, mobile apps, tablets, smartphones, e-readers, kiosks, game consoles, and more. Ensighten's cloud-based tag delivery accelerates page-load times and processes billions of tag requests from 30,000 Web domains across 150 countries, representing more than $30 billion in ecommerce for more than 100 Fortune 1000 brands that include Ice.com, Microsoft, MoneySupermarket, Monster.com, RAC, Sony Electronics, Staples, Subaru, Symantec, TUI Travel, T-Mobile, and United Airlines. Visit us on the Web at www.ensighten.com, and follow Ensighten on facebook.com/ensighten and Twitter @ensighten.

Media Contact:

Tim Cox, ZingPR, +1-650-369-7784, tim@zingpr.com

News distributed by PR Newswire iReach: https://ireach.prnewswire.com

SOURCE Ensighten

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