Web Marketing Company, fishbat, Shares 3 Tools to Increase E-Commerce Conversions

PATCHOGUE, N.Y., Jan. 14, 2017 /PRNewswire-iReach/ -- fishbat is a leading Internet marketing company which combines proven digital marketing strategies that include search engine optimization (SEO), digital ads, and social media optimization (SMO) to help businesses increase profits and expand brand awareness.

There's a lot that can be done to improve online conversion rates, such as making check-out processes simple, offering superb service models, using targeted ad placement, designing for intuitive site navigation, showing security badges, sharing testimonials, and much more. Web marketing company, fishbat, shares three tools for businesses to increase online conversions.

  1. Live Chat and AI tools. Live chat and artificial intelligence tools such as chatbots, provide a better service model for customers. Being able to speak with a company representative whenever the need arises, greatly improves conversion. Consumers who have unanswered questions about products and services, difficulty checking out, or other issues with a site will often abandon the site if they cannot receive immediate assistance. When consumers have to wait for an email response, it often results in a lost conversion. Retain consumers, develop a positive service reputation and increase conversion by offering help when help is needed.
  2. Site activity analytic tools. Heat-map tools such as Crazyegg, provide a clear understanding of a business' online consumer behaviors. These tools highlight what consumers are responding positively to, what they are not responding to, where they are clicking, and where the traffic source came from. This information helps businesses to fine-tune the consumer experience and purchase offerings. Use site activity tools to refine marketing efforts, navigation issues, checkout processes, and promotional activity to drive higher customer conversion rates.
  3. Shopping cart recovery emails. Cart abandonment is a common problem for e-commerce sites. It's important to minimize this possibility through features such as visibility to shopping cart contents, simple checkout forms, various payment options, and quality product descriptions. However, even with these elements in place, abandoning carts will still occur. A great tool to add to your shopping cart tool-box is recovery emails. The consumer may have left the site to browse around and then never came back. Remind those consumers about the great purchase that they almost made with shopping cart recovery emails. While not every consumer will make the purchase, there is still a big return on pulling a portion of those people back to the site and substantially improving conversions.

fishbat is a full-service online marketing company and social media agency dedicated to connecting all types of businesses with their target audiences in the most effective and efficient way. Through innovative strategies in social media management, search engine optimization (SEO), branding, web design, reputation management, and public relations, fishbat promotes a consistent and professional online voice for all of its clients.

Media Contact: Scott Darrohn, fishbat, 8553474228, scott@fishbat.com

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SOURCE fishbat

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