Web Design Company, Lounge Lizard, discusses Ways to Tailor Emails for Consumers

NEW YORK, Nov. 15, 2017 /PRNewswire-iReach/ -- Lounge Lizard is globally recognized as a top web design company within the web design and development industry. Lounge Lizard's brandtenders are creative, tech-savvy, and passionate in developing innovative strategies that drive conversion for both startup and established clients of all industries, making them the "best of breed since 1998."

Email marketing has traditionally been a very viable method for creating conversions. With the holiday season fully ramped up this is an important idea to remember because email offers a great way to keep your products or services front and center in the consumer's mind. However you can't simply blast off continual emails and expect results; they should be tailored properly for optimal results. NY web design company, Lounge Lizard, discusses ways to tailor emails for consumer.

1.     Focus on connections. Your expectation for each email sent should not be an instant conversion. Instead the goal should be to create a connection based on why a particular customer signed up for your mailing list in the first place. Whatever it is they are expecting from you, make sure to give that to them so that you demonstrate the value they receive. Of course you can include offers and sale promotions, but only if that relates to what they want or need.

2.     Watch your timing. Great personalized emails are successful because of proper timing. Emails that generate based on actions, such as a sale or confirmation of a delivery, helps keep the connection open and positive which leads to more engagement. By showing you care you will increase conversions. Typically you do not want to overwhelm customers with too many emails in one day or day after day after day with the same offer and message as it becomes redundant and easily forgotten.

3.     Adjust timing for the holidays. If you are planning on ramping up emails to spur additional holiday sales make sure that you have a plan that adjust for holiday schedules. For example, as more people are busier during the day with shopping, sending emails in the evening is a good approach to ensure yours is not buried. Cyber Monday is a day where multiple email offers should be sent as people shopping that day are looking for good deals. Additionally look to add more emails after Cyber Monday as many consumers look to do their shopping the first two weeks of December.

4.     Focus on the end. How you end your email is just as import as how you begin. In most cases when you send an email you want some sort of response or action and while the beginning engages the client it is the end that closes the deal more often than not. One great way to increase conversions is with a strong ending that features gratitude. When you are thankful or you show appreciation, people often feel the need to reciprocate. Closings using some type of gratitude such as 'thank you' were much more effective than neutral responses such as 'regards' especially if you can relate it to a specific action that customer took such as 'Thank you for your purchase'.

·       Mobile optimized. While some people might not consider being mobile optimized "tailoring" an email, we do because most likely a lot of your audience is viewing emails on a mobile device. Various statistics showed by the end of 2015 that 55% to 60% of all emails are opened on smartphones or tablets. That majority is important because it means that just over half your customers are likely to be reading your email marketing via a mobile device. Current statistics show that 35% to 40% of total click-through occurs on mobile devices. Those numbers are fairly telling so if your emails are not optimized for mobile viewers then you are missing out on opportunities.

5.      Have clear goals. Your goals for each email being sent should be clear and if not then you are not tailoring the emails for the user experience. If you are sending out emails about a new product or a discount on a top seller who is this emailing going to? It shouldn't go to everyone as people that recently bought that product won't care. What is the goal of the email you are sending and does it match the needs of the customer it is going to?

6.     Welcoming website. For most people your website is the face of your business and the first thing customers see on the internet. So it stands to reason that if you are sending out emails to get customers to your site, the site itself should be welcoming and as customized as possible for the experience. For example, you might designate specific landing pages for certain offers or information. You can also set up other types of website personalization such as a personal greeting using the consumer's name or custom content based on past browsing behavior. This type of personalization creates a deeper emotional connection compared to a standard website that is the same for everyone.

Lounge Lizard  is an award-winning, high-end design boutique specializing in website and mobile app development, UX/UI, branding, and marketing. Lounge Lizard excels in creating the ultimate brand strategy, fully loaded with expertly crafted visuals that work together to increase sales and effectively communicate a client's unique personality.

Media Contact: Ken Braun, Lounge Lizard, 631-581-1000, ken.braun@loungelizard.com

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SOURCE Lounge Lizard



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