Web Design Company, Lounge Lizard, discusses Can your Website pass the 10 Second Test?

NEW YORK, March 14, 2018 /PRNewswire-iReach/ -- Lounge Lizard is globally recognized as a top web design company within the web design and development industry. Lounge Lizard's brandtenders are creative, tech-savvy, and passionate in developing innovative strategies that drive conversion for both startup and established clients of all industries, making them the "best of breed since 1998."

You don't get a second chance to make a first impression. That adage holds true both when meeting people for the first time as well as when people visit your website for the first time. The fact of the matter is when you are online it takes about 10 second to formulate an opinion of a website. In that time you are able to absorb and process enough data to know if a site answers the basic questions you need answered to determine if the site will be useful enough to continue with. NY based web design company, Lounge Lizard, discusses Can your Website pass the 10 Second Test?

These are the critical points of data that every site should be able to convey to a customer within the first few seconds of arrival:

  1. What are you offering? Every business website should serve a purpose either in providing useful information, showcasing what you are selling, or providing needed serves. So what are you offering? There should be zero guesswork on the part of a potential client in figuring out what it is you do, provide, sell, etc if you expect people who need what you have to stay.
  2. What is your value proposition? What can you do to solve their problem or fill a need? Why should they care about you or choose you? We have become an impatient society which means people aren't going to wait around to find out what you can do; you need to waive it in their face from the get-go.
  3. What makes you special? Why are your products or services better than anyone else's? If you sell for a lower price than anyone else then let people know! If you have more awards and better customer reviews for your quality of service make sure you shout it out! How are you different from the competition? This can also include company background, history in the area, or company focus and values.
  4. How much will it cost me? Never, ever, ever hide the price from a consumer. A classic school of thought is to treat online marketing like fishing where you bait the line and then patiently wait for them to get tired before you reel them in. While that type of tactic might have worked well enough a decade ago, now people have instantaneous access to information and won't play games when it comes to seeing how your prices line up against the competition.  
  5. Are you popular? Social proof has become very powerful online. People tend to believe other people and honestly you can't blame them when you consider the amount of duplicity that occurs online. Customers want to know if your products or services have been able to help others solve whatever problem they need solved so provide that validation they are looking for.
  6.  Is your navigation easy to use? As we said, there is no patience online anymore so if people can't quickly figure how to navigate your site then they will bounce to another site that has more intuitive steering.
  7. Are you trustworthy? Then there is one of the biggest questions people tend to ask after being on a site for a few seconds; are these people trustworthy? With all of the fraud, data breaches, and other online problems it is completely understandable that many consumers are skeptical of a new business they are interacting with. It is your job to alleviate those concerns by demonstrating your credentials and letting them see that you are reputable and trustworthy.  

Lounge Lizard  is an award-winning, high-end design boutique specializing in website and mobile app development, UX/UI, branding, and marketing. Lounge Lizard excels in creating the ultimate brand strategy, fully loaded with expertly crafted visuals that work together to increase sales and effectively communicate a client's unique personality.

Media Contact: Ken Braun, Lounge Lizard, 631-581-1000, ken.braun@loungelizard.com

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