Volga Verdi Clothing Pioneers a Viral Exchange Program to Boost Sales

A unique use of social media lets customers get a discount based on their social influence

SAN DIEGO, Feb. 17, 2012 /PRNewswire-iReach/ -- Volga Verdi offers their customers to monetize their Facebook addiction.

There hasn't been much breakthrough innovation from the clothing industry in terms of new social technology usage. However, Volga Verdi, a superbright-clothing brand from Southern California, has taken a fresh approach to social media by giving one's social influence a dollar value.

Volga Verdi is a San Diego-based clothing company that has released it's first product this fall: a series of artsy abstract bright-colored neon t-shirts. Their marketing know-how – "The Exchange" - is still undergoing market testing, but the concept has already proven efficient. It simply can't be otherwise, if you think about it: Volga Verdi offers every customer to exchange (hence the name) their input in promoting the company's product through social media for a discount. Simple as it goes: you post a certain message on your status, like the page, the product, tweet – and get up to 50% off each Volga Verdi t-shirt. The more connections (usually followers or friends) you have – the bigger exposure you are giving to the company – and the bigger discount you will get. For example a person with 200 Facebook friends will get $5 off, whereas a person with 1500 friends will get $20 off a $40 t-shirt. This system resembles a cascade in its chain reaction grape-wine potential.

"The cost of one exposure (i.e. one "follower" who will see the post or read the tweet) is up to the company and depends on their status, marketing budget and strategy." – Peter Green, the owner of Volga Verdi and the author of the Exchange concept, says. "Remember, social information is very different from regular ads and banners, as it comes from your friends or people who you follow, meaning who's opinion you trust or find interesting. This makes a social exposure significantly more valuable and "expensive". But even factoring that in, we have chosen to pay relatively big cost per exposure, because we need to market ourselves aggressively as a startup company. Once the viral reaction grows stronger we can lower the payoffs."

The system instantly got attention from the customers and other online-store owners, who expressed interest in using a similar program. 

This system could be fully automated, but currently there are not enough API-resources to exclude a person from the discount-gaining process. However, not for long: "I'm sure one of these new, fast web development companies will shake this world by creating a web-service, or a stand-alone solution for such viral exchange that could be integrated into any online-shop, and I'm sure it will happen soon", Green concludes.

Viral Exchange program page.

Inquiries:
Peter Green
peter@volga.la
638 Fern Glen Street
San Diego, CA 92103
858.952.6505

VOLGA VERDI™ Superbright clothing 

Product and promotional photos are available upon request.

Media Contact: Peter Green Volga Verdi, 8589526505, peter@volga.la

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SOURCE Volga Verdi



2017

Tags

Internet Technology, Fashion, Retail, Electronic Commerce, Multimedia & Internet, Social Media, New Products & Services


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