VisualizeROI Appoints Abraham N. Ayat as Vice President of Sales

Experienced and Proven Software Sales Leader to Drive Continuous Growth of VisualizeROI

SAN FRANCISCO, Feb. 7, 2013 /PRNewswire-iReach/ -- VisualizeROI, the leading Software as a Service platform that solves a key sales challenge by simplifying the communication of sales value and Return on Investment (ROI) to stakeholders and decision-makers throughout the sales cycle, today announced that Abraham N. Ayat, 49, has been appointed as Vice President of Sales.

Mr. Ayat brings over twenty-five years of hands-on management experience in software sales. Reporting to Mike Genstil, Founder and CEO of VisualizeROI, Mr. Ayat will be responsible for all sales and customer-facing functions.

"We are very pleased to have Abe as a key member of our executive management team," said Mike Genstil. "Abe is a proven leader in software sales, as well as a subject matter expert on sales methodologies that drive shorter sales cycles and deliver significant value and ROI.  His proven track record will help our company accelerate the anticipated growth of VisualizeROI.  Abe's sales expertise and presence in a leadership role in our company will further validate our solution's significant value to sales and marketing organizations worldwide. "

Mr. Ayat held Vice President of Sales positions at several startup and public software companies, where he consistently produced record sales results and profits.  While at NetManage, Inc., a public software company, Abe drove the sales organization to achieve consistent sales growth of more than 400%, leading to an acquisition by MicroFocus International.  Prior to NetManage, Abe spearheaded ON Technology's rescue and turnaround.  During his tenure as Vice President of Sales, Abe increased ON Technology's revenues by more than 700%, which resulted in the company's acquisition by Symantec Corporation. Earlier in his management career, Abe served for six years as the Vice President of Field Sales Support & Professional Services for Novadigm, a public software company (acquired by Hewlett-Packard), where he defined and led the sales support organization and produced record services revenues. Prior to Novadigm, Abe held key sales management positions at various software companies, including Ingres Corporation and OpenVision Technologies / NetBackup, which was acquired by Symantec.

 "My responsibility is to lead the growth of VisualizeROI, as we continue to provide a superior software platform that empowers our customers to highlight their solutions' value to key stakeholders and decision makers throughout the sales cycle," said Mr. Ayat. "With the implementation of VisualizeROI, large and medium-sized sales organizations in technology, healthcare, financial services, energy, services, and manufacturing are now able to reach key decision-makers quickly by presenting a value-based message, not just features and benefits." Mr. Ayat added, "As a result of implementing our solutions, our customers are benefiting from increased sales results with greater credibility and predictability while lowering sales costs with shorter sales cycles."

Mr. Ayat holds a Bachelor of Science in Computer Science from the University Of San Francisco, California.

About VisualizeROI
VisualizeROI was launched in 2010 by sales and marketing experts and software development veterans.  VisualizeROI makes it easy for sales executives and marketing professionals to communicate value propositions to prospects.  The VisualizeROI solution was developed to ease the frustrations found by sales organizations when they attempt to explain to prospects how they can reduce costs, increase sales, and produce greater profits by using the proposed solutions. In an era of increasing corporate frugality, it is crucial to help prospects understand the business case for proposed solutions earlier in the sales process, which results in shorter sales cycles, lower sales costs, and increased sales productivity.  Traditional methods of presenting the solutions' value to C-level executives and stakeholders have not been effective for millions of sales and marketing professionals worldwide.  Based in San Francisco, VisualizeROI developed an innovative, simpler, elegant, and collaborative approach, leveraging the best of Rich Internet Application frameworks, and building on top of the CRM and marketing automation systems commonly used by sales and marketing organizations.  For more information, visit, or call 1-800-514-1231.

Media Contact: Investor Relations VisualizeROI, 1-800-514-1231,

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