PHOENIX, Feb. 28, 2013 /PRNewswire-iReach/ -- VIRGO (vpico.com), an information distribution company focused on the most innovative and complex business-to-business markets that fuel the U.S. and world economies, has been selected as finalist 2013 finalist in min's Best of the Web Awards for its SupplySide Store, Inside Self-StorageStore and
SupplySide R&D Insights Global Experience R&D Documentary Film.
The min's Best of the Web Awards is arguably the industry's top honor in the digital space, recognizing outstanding websites and digital initiatives among consumer and B2B magazines.
"We are very pleased to receive this recognition for the SupplySide R&D Insights documentary film, our premium content strategy with the SupplySide Store and our virtual store Inside Self-Storage Store" said VIRGO's CEO, John Siefert. "All of these products are great examples of what VIRGO is all about: Creating content that aligns with the context of how our audience is looking to take in information that helps them do their jobs, our unique user experience and its alignment with a trusted brand and the ability to market this data in a non-intrusive way."
The SupplySide Store was named a Premium Content finalist; the category honors the best subscription-based site content or areas of free sites where readers pay for content. The SupplySide Store provides rich content on several platforms within an easy-to-navigate environment to dietary supplement, food and beverage, and personal care industry professionals. The Store offers vital information on regulatory compliance, market trends and issues, supply chain strategies, ingredient research, food science and personal care through resources such as on-demand videos, Education Workbooks, Special Reports, Digital Issues and Editions of Food Product Design and Natural Products INSIDER, and more.
The SupplySide R&D Insights Global Experience R&D Documentary Film was named a Video: Magazine-Branded Show Magazine-Branded Show finalist. The documentary features a rare, behind the scenes look at Indena's farms and quality control labs in Italy, showcasing best practices in research and development and how they can be integrated throughout the supply chain. The film was judged on the quality of the program, including content and video production, as well as the reception from the viewing community.
"The SupplySide R&D Insights Documentary was a coordinated effort among our content, web, video, production and marketing teams," said Heather Granato, VP of Content for VIRGO's Health & Nutrition Network. "It allowed us to leverage content in a way that resonated with our target B2B market, while also delivering the story of how R&D efforts are carried through the supply chain to a much broader audience."
The Inside Self-StorageStore was named a Virtual Store finalist; the category honors a site's effective use of online sales of subscriptions, events and other offerings including magazine-branded merchandise. As the industry's only on-demand, online market for industry insight and education, the Inside Self-Storage Store was conceived as a central hub allowing self-storage owners, operators, developers and investors to obtain cutting-edge information and resources. Products sold through the store include digital versions of the Inside Self-Storage print magazine, video and audio recordings of select education sessions from the Inside Self-Storage Expo, on-demand webinars, and a la carte training sessions that are also offered as a certification package through the Self-Storage Training Institute.
The winners and honorable mentions will be honored at an awards breakfast at the Grand Hyatt in New York City on April 15, 2013 from 8:30am – 10:30am ET. To see a full list of min's Best of the Web Awards Finalists, click here or visit www.minonline.com/bow/finalists2013.
VIRGO is an information distribution company focused on the most innovative and complex business-to-business markets that fuel U.S. and world economies. Our mission is to help business professionals break through the hype, ambiguity and information deluge they experience, by offering trustworthy guidance on the decisions they need to make — be that early in their decision making process, whilst making a purchase decision, or following the decision when a product, service or ingredient is in use.
We do this in each of our networks by focusing on five key tenets that make their information journey fruitful: Content, Audience, Brands, User Experience and Performance Marketing.
With 19 brands including trade magazines and/or websites, trade shows and regional conferences, training and accreditation programs, and an expanding online platform, VIRGO leverages its events, publications, digital and other media to provide integrated solutions for professionals in industries including healthcare, natural products, telecommunications and self-storage.
Media Contact: Lara Piu VIRGO Publishing, 480-990-1101 ext 1068, firstname.lastname@example.org
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SOURCE VIRGO Publishing