VIRGO's SupplySide Names Second Annual Editor's Choice Awards Finalists

Top CPG Products Named for Innovation and Market Significance

PHOENIX, Sept. 25, 2013 /PRNewswire-iReach/ -- VIRGO (, an information distribution company focused on the most innovative and complex business-to-business markets that fuel the U.S. and world economies, today announced its second annual SupplySide Editor's Choice Awards Finalists.

Five 2013 consumer packaged goods (CPG) products were selected by the SupplySide editorial team for achievements in innovation and market significance in 15 categories: animal nutrition, antioxidant supplements, beverages, digestive health, functional food, hair care, multivitamin, nutricosmetics, omega-3, organic, packaging design, skin care, specialty supplement, sports nutrition and weight management. One winner in each category will be announced at SupplySide West 2013 during the SupplySide Editor's Choice Awards Reception, set for Nov. 13 at The Venetian in Las Vegas.

"Last year's inaugural Editor's Choice Awards program was a great success, highlighting the products that are coming to market, driven by the innovative ingredients highlighted at SupplySide," said Heather Granato, vice president, content, in VIRGO's Health & Nutrition Network. "This year's program expanded from 10 to 15 categories, and our editorial team was impressed by the range of products and out-of-the-box thinking that these companies are putting into product development to reach their target market."

For more than 15 years, SupplySide has helped dietary supplement, food, beverage, personal care and cosmetic professionals find information to explore, discover, innovate and market their next best-selling product. The Editor's Choice Awards is among several recent and forthcoming strategic initiatives to extend its services.

The 2013 SupplySide Editor's Choice Awards Finalists are:

Animal Nutrition: Nutri-Dent by Nylabone, Pets Prefer Soft Chews by Vets Plus, Sliders Treats by Clear Conscience Pet, Trachea Natural Strategy by Natural Veterinary Therapeutics, and vita-bugs by Timberline

Antioxidant Supplements: CurcuminRich by Natural Factors, OJO Nectar by Insightful Solutions Inc., PomXtra by EuroPharma/Terry Naturally, Pycnogenol OPC Complex 300 by PatientOne MediNutritonals, and Vitamin C Gold by Nutrigold Inc.

Beverages: Coco Libre by Maverick Brands, Culture Club Kombucha by Reed's Inc., Oatworks by Oatworks, Shots Drink Chia by Drink Chia LLC and Sleepytime Snooz Natural Sleep Aid by Celestial Seasonings

Digestive Health: Digest Gold with ATPro by Enzymedia Inc., Every Day Cleanse by Health Plus Inc., GI One by PatientOne MediNutritonals Research LLC., Healthy Morning Coffee by Brioni's Coffee Company, and Herbal ZAP! by Herbal ZAP! LLC

Functional Food: CredibleCravings by CredibleCravings, InvisiWhey by Twinlab, KIND Healthy Grains Bars by KIND Healthy Snacks, Pyure Brands O.E.O. Energy Shots by Pyure Brands, and Ruby's Rockets by Ruby's Naturals LLC

Hair Care: Diamond Oil Collection by Redken, Eufora Thickening Collection by Eufora International, Humidity Blocker by Joico,  Keratin Hair Volumizer by NeoCell, and Kids Clear Shampoo by Organix-South

Multivitamin: Daily One Age-Defense by TwinLab, Embrace 35+ by Rainbow Light, Everybody's Multiple by EuroPharma/Terry Naturally, Orgen-Him by Orgenetics and Vitamin D3 Gummies by Nordic Naturals

Nutricosmetics: Beauty Bursts by NeoCell, Silicon by Jarrow Formulas Inc., Taut Premium Collagen by Renew Alliance, TruMarine™ INNER BEAUTY SIP by Nippi Collagen, and Vita D NutriTopicals by Skin Authority

Omega-3: Albacore Pouches by Wild Planet Foods, Chia Omega+ line by Essential Formulas Inc., Nordic Omega-3 Jellies by Nordic Naturals, Omega Heaven by Omega3 Innovations, and Triglyceride Omega-3 GOLD by Nutrigold Inc.

Organic: Coconut Water Powder by Navitas Naturals, Fruit Straws by Plum Organics, Organic Gelato by Figo, Savory Tea Flavors by Numi Organic Tea, and Soft Pretzels by Rudi's Organic Bakery

Packaging Design: Boost Buddy by Poseidon Business Development, Full line redesign by Membrell, Stackers by Stacked Wines, Tubulars by Unistraw and Vblast Gator Pit by New York Springs

Skin Care: 31° Diamond Skincare by Rene, Clarify & Illuminate Cleanser by NOW Foods, Ginger-Lime Sugar Scrub by emerinC Scientific Organics, Stem Cell CC Cream by Juice Beauty and White Chocolate Heel Cream by MuLondon

Specialty Supplement: Circulation VA by Redd Remedies, Coral Joint & Collagen Support by Coral LLC, Hybrid CR by Hybrid Remedies LLC, SagaPro Bladder Health by EuroPharma/Terry Naturally, and Spectra™ 10/5% Red Palm Oil Concentrat by Jarrow Formulas Inc.

Sports Nutrition: Amara Drink by Amara Beverage Co., Cell Block-80 by Clean Machine, Clean Series Veggie Blend by TwinLab, Fit Meals by Nutrition By Design, and Pre-X by Fit Club Nutrition

Weight Management: 80 Calorie Squeeze Packs by Justin's, Cleansing Water Drops by Smooth 8, Hi I'm Skinny Sticks by Cornfields, Inc., I Am Skinny by I AM enlightened creations, and Patient One Slim One by Patient One MediNutritionals

The 2013 SupplySide Editor's Choice Awards Reception is sponsored by Draco Natural Products.

SupplySide West will be held Nov. 12 to 16 at the Venetian and Sands Expo in Las Vegas. For more information, visit

Media Contact: Katherine Hecker, Audience Marketing Manager, VIRGO Health & Nutrition Network, (480) 990-1101 ext. 1350, Images are available upon request.

About VIRGO:

VIRGO is an information distribution company focused on the most innovative and complex business-to-business markets that fuel U.S. and world economies. Our mission is to help business professionals break through the hype, ambiguity and information deluge they experience, by offering trustworthy guidance on the decisions they need to make — be that early in their decision making process, whilst making a purchase decision, or following the decision when a product, service or ingredient is in use.

We do this in each of our networks by focusing on five key tenets that make their information journey fruitful: Content, Audience, Brands, User Experience and Performance Marketing.

With 19 brands including trade magazines and/or websites, trade shows and regional conferences, training and accreditation programs, and an expanding online platform, VIRGO leverages its events, publications, digital and other media to provide integrated solutions for professionals in industries including healthcare, natural products, telecommunications and self-storage.

Media Contact: Katherine Hecker, VIRGO Publishing, 480-990-1101 ext 1350,

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