Veri-Site™ Combats IP Theft To Support Ad Industry Initiative

Risk-relevant intelligence and management tools support best practices in fighting online piracy and counterfeiting.

AUSTIN, Texas, July 19, 2013 /PRNewswire-iReach/ -- Veri-Site™ announced the readiness of its risk-relevant intelligence and management tools to support the voluntary set of Best Practices and Guidelines for Ad Networks to Address Piracy and Counterfeiting brought forth by the Interactive Advertising Bureau (IAB), and other leading ad networks. Support for the industry initiative was announced by the White House's Office of the U.S. Intellectual Property Enforcement Coordinator (IPEC), today, and is available at

Working across the industry, the new best practices are intended to help reduce the financial incentives for pirate sites by cutting off their revenue supply while allowing internet activity to flourish.

Veri-Site's subscription-based, risk-relevant intelligence database and dynamic tool set were created to assist the IAB, advertising agencies and ad networks in protecting financial assets and brand reputations in the rapidly expanding battle against "rogue" websites and threats such as online piracy and counterfeiting. Such tools will facilitate the ad industry's ability to follow best practices and prohibit websites that are primarily dedicated to selling counterfeit goods or engaging in copyright piracy from participating in the ad networks' advertising programs. "The good news," said Cary Sherman, Recording Industry Association of America's Chairman and CEO, "is that today there are independent businesses that provide intellectual property risk assessments of websites, and can help responsible companies independently assess whether they want to do business with rogue sites."

Veri-Site addresses the unique challenges of each sector in the interconnected eco-system of online business transactions, including intellectual property owners, ad agencies, ad networks,payment processors, and banks. "We're already working with key players in each of these business sectors," said Dan Peak, CEO and founder of Veri-Site, "and our ability to address the directives of the White House and the world's leading ad networks puts us in an excellent position to help protect intellectual property owners from illegal activities."

Going beyond globally open-source information and U.S. Treasury Department sanction coverage, Veri-Site's real-time data includes contributory industry data feeds from leading ad firms and IP rights holders. With a combination of these sources and Veri-Site's proprietary research, profiles of known and suspected cyber-criminals are reviewed, validated, and edited for information quality and detail before being published into the dynamic database. As needed, Veri-Site also provides subscribers with filtering software, workflow tools, and audit log capabilities to best make use of its data to mitigate risk and comply with regulatory requirements.

Veri-Site™ - Risk-relevant intelligence to fight online piracy and counterfeiting

Veri-Site Incorporated is a privately-held firm that offers an auditable and transparent database bundled with an integrated toolset that allows subscribers to make the best use of its data. The toolset includes filtering software, workflow tools, and audit log capabilities. Veri-Site's risks coringcapabilities are configurable by the subscriber to meet particular tolerances and enterprise requirements. Veri-Site's solutions are the result of decades of experience in risk management systems, global finance, and sophisticated IT design. They were created as a result of collaboration with industry and government leaders to fully understand and address the unique challenges of each sector in the interconnected eco-system of online business. Whether it is the financial world's focus on Anti-Money Laundering and Know Your Customer, or intellectual property holders' concerns on infringement, or advertisers quest to place ads carefully online, Veri-Site helps organizations to evaluate risk and follow best practices. visit

Media Contact: Holly Sais, Veri-Site, 512-213-4141,

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SOURCE Veri-Site

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