DALLAS, March 6, 2013 /PRNewswire-iReach/ -- Health and wellness will drive developments across the U.S. food industry in 2013, according to the report "Food Formulation and Ingredient Trends: Health & Wellness". Beyond efforts to help curb record high obesity rates and chronic illnesses, this research predicts that both processed food manufacturers and foodservice operators will continue to try to win over consumers with other offerings that deliver nutritional benefits consistent with the recommendations of the Dietary Guidelines for Americans, 2010. Perhaps most of all, growing consumer interest in more healthful food will propel additional development of food and beverage products that deliver health-related benefits derived from individual ingredients or combinations of ingredients in desirable product designs and formats in terms of taste, meal or day-part occasion, affordability, convenience, portability, portion control, and related attributes, particularly those associated with broader and more all-encompassing health and wellness goals such as hunger and weight management.
On the other hand, retail sales of the baby food category, including both infant formula and prepared baby food, were $5.7 billion in 2012, declining by a CAGR of 2.5% since 2008. And retail sales of the babycare supplies category, consisting of the diapers, wipes, and baby personal care segments, were $5.8 billion in 2012. The category declined by a CAGR of 1.3% between 2008 and 2012. The report "Baby Food and Babycare Supplies: U.S. Market Trends" projects that times will continue to be tough for the largest segments of the baby market. Infant formula and diapers will continue to struggle and decline since they are highly dependent on birth rates, and represent a large household expenditure for struggling families. Sales of prepared baby food, wipes and baby personal care are expected to grow at slow rates. Premium-priced products will help drive growth for prepared baby food and baby personal care, while wipes will benefit from their germ-fighting properties.
Formulation and ingredient trends through five health and wellness topics covered in the report "Food Formulation and Ingredient Trends: Health & Wellness" (available for purchase @ http://www.reportsnreports.com/Purchase.aspx?name=224712) are: Better Breakfasts – more introductions of products that combine two better-for-you breakfast elements: whole grains and low-fat dairy, are anticipated; Sweeteners -- natural sweeteners and those with healthier halos, both caloric and zero-calorie, are expected to be selected for partial or full replacement of traditional counterparts; Salt & Sodium -- some of the most promising approaches to watch for in 2013 include restructuring salt crystals to maximize surface area and salty taste perception for both sodium chloride (common table salt) and potassium chloride (the well-established salt replacer); Healthier Snacking -- Given that 20% of all meal occasions are snacks, accounting for 25% of all calories consumed, it's no surprise that more healthful snacking (portion controlled, single serve snacks of all types) will be a major focus area for many, if not most, food companies and food service operators in 2013; Alternative Proteins -- High protein ancient grains, including amaranth and quinoa, will be incorporated in more foods promoted and consumed for their protein content, including entrÃ©e soups and salads, as veggie burgers and as seasoned dry blend mixes for use as center-of-the-plate items or nutritious side dishes.
The report on baby food and babycare supplies market (available for purchase @ http://www.reportsnreports.com/Purchase.aspx?name=224713 ) says the industry is highly concentrated with the majority of sales coming from a few marketers. Nestle/Gerber, Abbott Laboratories and Mead Johnson Nutrition control nearly 90% of the baby food category. Gerber is dominant in prepared baby food, while Abbott and Mead are dominant in infant formula. Kimberly-Clark and Procter & Gamble control 65% of the babycare supplies category dollar sales due to their strength in diapers and wipes. Johnson & Johnson controls half of the smaller baby personal care segment.
The overall market presents huge challenges and opportunities for both marketers and retailers. Parents of infants must buy certain baby products, but they increasingly are buying less, and looking for the best deals on high ticket diapers and infant formula. Larger marketers are entrenched in the market, making it challenging for smaller marketers to compete and succeed. Yet many have done so by innovating and targeting product and marketing efforts.
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