DALLAS, Aug. 15, 2013 /PRNewswire-iReach/ -- Within the US health and wellness market, in absence of a popular new diet, food manufacturers are focusing on gluten-free products. Though the number of Americans with coeliac disease is relatively small, health-conscious consumers are gravitating towards gluten-free food to improve their wellbeing. Gluten-free products are marketed as helping with digestive issues, arthritis, autism, and weight loss. As companies invested money into research and development, the taste profile of gluten-free products improved, thereby further increasing demand for these products among non-coeliac disease sufferers.
Health and Wellness in USA (http://www.rnrmarketresearch.com/health-and-wellness-in-the-us-market-report.html) report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2008-2012, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2017 illustrate how the market is set to change.
Product coverage of this report: Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.
Data coverage in this report: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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PepsiCo is leader in health and wellness says this latest research
With a broad portfolio of packaged food and beverage brands, PepsiCo Inc is the leading company in the US health and wellness food and beverages market. Gatorade Co, Tropicana Products Inc, Quaker Oats, Naked Juice Co, and Frito-Lay Co are all subsidiaries of PepsiCo Inc. The multinational is able to invest heavily in research and development as well as in marketing. Though a fraction of PepsiCo's size, Agro Farma is the winner in terms of fastest growth. After being founded in 2005, the maker of Chobani pro/pre biotic yoghurt was able to triple its share of the US health and wellness food and beverages market from 2010 to 2012.
Supermarkets leading channel for health and wellness products
Supermarkets are the leading channel for health and wellness food and beverages in 2012. Leading natural and organic supermarket chain Whole Foods Market rapidly expanded the number of retail outlets in the US. Other supermarket chains expanded their selection of health and wellness foods over the review period. Hypermarkets such as Walmart Supercenters are the second leading channel for health and wellness products. Though representing a tiny portion of health and wellness sales, drugstores (Other grocery retailing) and internet retailing are the fastest-growing channels for these products as drugstore chains CVS and Walgreens expand their food selections.
Few companies profiled in this report include: Hain Celestial Group Inc, The in Health and Wellness (USA), Hint Inc in Health and Wellness (USA) and Nature's Path Foods Inc in Health and Wellness (USA)
Comprehensive Table of Contents and more for this report available at http://www.rnrmarketresearch.com/health-and-wellness-in-the-us-market-report.html .
The Health and Wellness in the US market research report helps answer questions like:
- What is the market size of Health and Wellness in USA?
- What are the major brands in USA?
- Were the sales of health and wellness affected by the global recession?
- What functional ingredients in food and drinks are in fashion in USA?
- Is the organic movement still growing?
- Are weight management food and drinks driven by product reformulation?
You may also be interested in similar other reports available with us:
Health and Wellness in Mexico at http://www.rnrmarketresearch.com/health-and-wellness-in-mexico-market-report.html .
Consumer Health in Romania at http://www.rnrmarketresearch.com/consumer-health-in-romania-market-report.html .
Explore more reports on the Wellness market and related segments at http://www.rnrmarketresearch.com/reports/life-sciences/healthcare/wellness .
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