US Equity Advantage Announces New Positioning, Celebrates over a Decade Leading the Automotive Bi-Weekly Loan Services Industry

ORLANDO, Fla., March 3, 2014 /PRNewswire-iReach/ -- US Equity Advantage® (USEA) announced today a new marketing campaign that focuses on its "big" approach to business that has garnered strong results in product sales for its dealers using the AutoPayPlus biweekly and early loan payoff service.


For more than 10 years, USEA has been the leader in bi-weekly and early loan payoff services for the automotive industry. The new initiative will showcase key service differentiators including, the company's deep automotive experience, powerful resources, in-field training, technology innovation, and customer service. It also plans to leverage messaging about its approach to Compliance and Operations.

The company has produced a new video to announce its new positioning. It can be viewed at:

"It takes an established company with comprehensive processing, support and a full-time compliance staff to assure we are answering the needs of our customers.  We don't believe in outsourcing our member services abroad, or short-cutting compliance measures," said Robert Steenbergh, CEO and President of US Equity Advantage. "With this new marketing campaign, we have a platform to tell this story and the very important differences between USEA and our competitors."

USEA works with some of the biggest dealerships and their agents, along with industry-heavyweight partners to create more profitable F&I departments. Dealerships report a 57 percent increase in the number of F&I products sold to customers with AutoPayPlus™, and per vehicle financed income increases 63 percent on AutoPayPlus customers. According to Kevin Daley, Boston Agent since 2006: "This is the hottest service in F&I today."

USEA was the first company to be fully integrated with the Menu and DMS in 2003 through a partnership with MenuVantage.  In early February 2014, it announced a new agreement with Ristken™ Software Services to provide bi-weekly loan services through Ristken's Menu-Pro platform, which will make it available to thousands more U.S. Automotive dealerships.

USEA will be exhibiting at the upcoming Agent Summit 2014, March 10-12 at Caesars Palace, Las Vegas, NV. Visit booth #17 for more information.

Founded in 2003, US Equity Advantage (USEA) stands as the industry leader in bi-weekly and early loan payoff services, from home and automotive to RV, boat and student loans.  USEA helps its members reach their financial goals faster through flexible payment plans to accelerate their loan payoff, ultimately saving money in costly interest, staying within their budget and building valuable equity.  For more information please visit:

To view this video on YouTube, please visit:

Media Contact: sara callahan, Carter West Public Relations, 727-288-2159,

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SOURCE US Equity Advantage



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