U.S. Bank Leverages FlexPerks® to Encourage Healthy Actions

U.S. Bank joins DailyFeats' Coalition of Brands Focused on Driving Americans towards Healthy, Positive, and Responsible Everyday Actions

NEW YORK, Nov. 5, 2012 /PRNewswire-iReach/ -- DailyFeats, an online and mobile platform that helps people make positive change by forming small daily habits, announced its partnership with U.S. Bank.

"Our partnership with U.S. Bank is a milestone, not just for the banking and loyalty marketplaces, and not just for DailyFeats' growing coalition of brands and organizations committed to positive change," said Morley Ivers, President of DailyFeats. "It's a milestone for the future of our economy: not just our wealth but our actions, for the good of ourselves and our communities, being represented in real currency. We're proud that U.S. Bank stands with our vision of better health for everyone, and has joined our coalition working to make it a reality."

By connecting the DailyFeats platform with the FlexPerks rewards program, U.S. Bank and DailyFeats are collaborating to reward FlexPerks Visa® credit cardholders for achieving their health and wellness milestones. As members make progress on improving their health, they earn DailyFeats Points; and now, they can exchange their DailyFeats Points for FlexPoints, redeemable for blackout-free travel on more than 150 airlines, gift cards, merchandise and more.

"This is a first for the banking industry," said Bob Daly, senior vice president for Retail Payment Solutions. "With DailyFeats, we are introducing a brand-new way to earn FlexPoints while encouraging healthy behaviors. By connecting our FlexPerks rewards program with meaningful actions taken by people and their families, we accelerate the earning of our valuable FlexPoints while contributing to building a healthier society."

On the DailyFeats app for iPhone and Android, or at www.dailyfeats.com, cardholders can 'check in' all the healthy, positive things they do in their day--everything from exercise and eating well to saving money and spending time with family--and earn DailyFeats Points. As they discover more actions to try, integrating their digital and social lives with their health and wellness priorities, they use DailyFeats to boost and track their personal behavior change over time.

DailyFeats Points can then be redeemed for rewards and nonprofit donations, and now FlexPoints. FlexPerks cardholders can redeem as few as 20,000 FlexPoints for airline tickets valued up to $400 on more than 150 airlines. Each redeemed award ticket also includes an allowance of up to $25 for baggage fees or in-flight food or beverages. FlexPerks cardholders also have the choice to redeem FlexPoints for gift cards, merchandise, travel certificates or statement credits.

About U.S. Bank: U.S. Bancorp (NYSE: USB), with $353 billion in assets as of June 30, 2012, is the parent company of U.S. Bank National Association, the fifth-largest commercial bank in the United States. The company operates 3,080 banking offices in 25 states and 5,085 ATMs and provides a comprehensive line of banking, brokerage, insurance, investment, mortgage, trust and payment services products to consumers, businesses and institutions. U.S. Bancorp and its employees are dedicated to improving the communities they serve, for which the company earned the 2011 Spirit of America Award, the highest honor bestowed on a company by United Way. Visit U.S. Bancorp on the web at www.usbank.com.

About DailyFeats: DailyFeats (www.dailyfeats.com), available free for iPhone, Android, and web, helps people make positive change by forming small daily habits. In partnership with Walgreens, Cigna, eBay, Happy Family, O, The Oprah Magazine, ONE Campaign, and a coalition of other organizations, DailyFeats offers tools and motivation for sustainable behavior change, helping its members take action to improve their health and well-being. Members earn points for their actions or "feats," share progress with friends, and redeem their points for savings from national brands, local rewards or partner donations to 501(c)3 non-profits. DailyFeats is a certified B Corporation.

Media Contact: Maryellen McGowan DailyFeats, (617) 797-4408, maryellen@dailyfeats.com

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SOURCE DailyFeats



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