DALLAS, Feb. 28, 2014 /PRNewswire-iReach/ -- Organic food is considered safe for babies because it is manufactured without the use of chemicals or pesticides. Hence, many companies are introducing organic baby foods in the market to differentiate their products from other mainstream products available in the market. Companies are positioning themselves as producers of tasty, safe, and healthy food for babies. In addition, the US accounted for the largest market for organic baby food and formula products across the globe in 2013. Companies offering organic baby food such as Plum Organics are gaining a significant share in the Baby Food and Formula market in the US (http://www.reportsnreports.com/reports/274539-baby-food-and-formula-market-in-the-us-2014-2018.html) in recent years. Hence, the growing adoption of organic baby foods is a major trend that is expected to lead the growth of the Baby Food and Formula market in the US during the forecast period."
According to the report, several companies manufacturing packaged baby food are including new baby foods with variants and new flavors in their product portfolio. To differentiate their products with that of their competitors, the vendors in the Baby Food and Formula market in the US are promptly expanding their product portfolio.
Further, the report states that the baby food manufacturers are facing problems due to the stringent regulations introduced by the US government for the production and promotion of baby foods. The vendors in the Baby Food and Formula market in the US have to abide by the safety and quality standards in the manufacturing of packaged baby food and formula products.
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Key vendors dominating this space are Abbott Laboratories Inc., Mead Johnson Nutrition Co., and Nestlé SA.
Other vendors mentioned in the report are Danone S.A., Ella''s Kitchen Group Ltd., Nurture Inc. (Happy Family), H.J. Heinz Co., Parent''s Choice, Plum Organics, Sprout Foods Inc., and Stonyfield Farm Inc.
Each year, China has 16~18 million new born babies, among which only 67% of 6 month old babies are breast fed, and the number of birth to 3 year old babies is over 70 million. The sales volume of infant and young child formula milk powder has been increasing by over 10% annually in China. China has replaced the US and become the biggest infant and young child formula milk powder (hereinafter referred to as infant milk powder - http://www.reportsnreports.com/reports/235614-research-report-on-infant-and-young-child-formula-milk-powder-market-in-china.html) consumer in the world.
The "Melamine Incident" in 2008 resulted in a big change in brand market shares of the Chinese infant milk powder market. Many foreign brands like Nestle, Wyeth, Dumex and Mead Johnson successively set up plants in China. Presently, foreign brands cover over 60% of infant milk powder market share and over 80% of high-end infant milk powder market share in China.
In 2011, the quality inspection departments implemented nationwide re-inspection on production quality of infant milk powder producers and eliminated those producers with backward techniques and equipments. The quality of domestic infant milk powder was generally upgraded; the competitiveness of domestic brands was improved.
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Along with the urbanization in China, infant milk powder consumption in urban and rural areas both changed; the market is facing fierce competition. To help our clients better understand the Chinese infant milk powder market, we write this report on the basis of our long term analysis and research so as to provide references on production, sales, consumption and market trend.
This report will systematically answer the following questions:
- How the output and production capacity of infant milk powder changed in China? What are the characteristics of different product categories and packaging types?
- What are the infant milk powder distribution modes and channels in China? How is the infant milk powder distribution structured?
- What are the characteristics of infant milk powder consumption in China?
- What are the differences between the major brands on aspects of product mix, raw milk sources, distribution channels and marketing?
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