CHICAGO, March 31, 2014 /PRNewswire-iReach/ -- It has never been a harder time for car shoppers to make a knowledgeable purchase decision than now with so many resources available to them when it comes time for vehicle research. Understanding the woes of its customers, one Chicago-area dealership, Loeber Motors, has integrated new tools to make its online storefront a bank of knowledge for frustrated shoppers.
Traditionally, most car dealerships provide shoppers with a website where inventories, photos and a few specific details can be viewed about a particular vehicle. As a result, if a car shopper wanted to learn more about the vehicle they were interested in, other than what a standard model overview provided, they would have to venture off into the internet and sift through what may be thousands of pages from random sources. Loeber Motors takes the entire car shopping experience and streamlines it by providing model specific, competitor comparison and same-brand comparison pages available right on its website for a one-stop online car shopping experience.
Among the most popular pages for the dealership are same-brand comparisons such as the recently released Mercedes-Benz C-Class vs Mercedes-Benz CLA-Class of vehicles. These pages are quickly becoming a valuable resource for luxury car shoppers in the Chicago-area. Resources such as these are especially helpful to shoppers who are loyal towards a particular vehicle brand such as Mercedes-Benz. By comparing two vehicles of the same brand side by side, car shoppers receive unbiased information in regards to the two models being looked at, which helps display key differences that most shoppers would otherwise have a difficult time finding.
In addition, same-brand model comparison pages like the ones that Loeber Motors is publishing online provide specific model details that normally would not be included in a standard comparison overview. Loeber Motors is a certified Mercedes-Benz, Porsche and smart dealership located at 4255 West Touhy Avenue, Lincolnwood, IL 60712. To learn more about any of the vehicles or online shopping tools Loeber Motors provides, interested parties can visit the dealership online at www.loebermotors.com.
Media Contact: Joe Hill, Loeber Motors, 1-855-456-3237, firstname.lastname@example.org
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SOURCE Loeber Motors