Traditional Networking Is Dead

Improve networking results with strategic business process

PITTSBURGH, March 20, 2013 /PRNewswire-iReach/ -- The first Stone Age purveyor of wheels most likely dealt with the same problems that face us today: how to find new ways to increase sales, engage new clients, and grow business to impact the bottom line. As solutions, traditional networking and formalized sales training can run in the hundreds, if not thousands, of dollars (or stone beads). BD-PRo Networking Solutions introduces the Network PRo Toolkit to help small business owners, entrepreneurs, and sales professionals meet these quintessential challenges. The brainchild of BD-PRo's founder, Sheryl Johnson, the toolkit is an affordable collection of online tools, resources, and guides designed to update and optimize networking efforts.


"Sheryl has done it again!" comments Wendy Cibula, owner of The Franklin Inn Mexican Restaurant and co-founder of Pittsburgh-based networking group, The Inn Group. "She's given busy small business owners another great cost-effective tool. I predict your investment in this toolkit will pay for itself before you even arrive at your first event!"

The idea for the Network PRo Toolkit was born out of Johnson's experiences developing marketing solutions for her clients. One of Johnson's focus areas is networking … done strategically. Having built BD-PRo's reputation on empowering businesses to achieve their marketing objectives affordably, Johnson felt driven to identify cost-effective approaches to networking.

"Many of the same issues surfaced time and again, and I knew that others had to be experiencing the same needs as my clients," Johnson explains. While networking is a cornerstone of business protocol, customary approaches often bring lack-luster results. Without a systematic approach to networking, many people—including seasoned professionals—miss opportunities by

  • Not having realistic goals so they know where and when to network.
  • Handing out business cards liberally without making real connections.
  • Talking to dozens of other networkers but not having meaningful conversations.
  • Collecting contacts in social media without engaging with their connections. 
  • Not following up on significant conversations and interactions.
  • Networking at events or interacting on social media without a powerful marketing message that clearly communicates what they do and how they add value.

"Traditional networking is so outdated—it's virtually dead," says Johnson. "BD-PRo strives to help clients be both more effective and more confident as strategic networkers while operating within their resource limitations. The technology age is here; it's time to give up Stone Age strategies."

The Network Pro Toolkit is an online systemized program with tools, resources, and exercises designed to help users develop the necessary skills to network more efficiently and, in the process, produce greater results by cultivating qualified leads through value-added interactions. The basic program includes a guide and a six-step process that steers users from initial goal setting to return-on-investment evaluation.

According to Cibula, "The Networking Pro Tool Kit ensures opportunities are maximized resulting in saved time and better results." Networking can be time intensive: five hours spent networking, translates to five hours not spent on core business activities. In this economy, entrepreneurs and sales people do not have the luxury to waste time on nonproductive endeavors. She continues, "If you don't have a lot of margin in your day and you need to make the most of your networking opportunities, consider this useful program."

"We created this toolkit to address basic networking challenges in a systematic, measurable manner," Johnson says. "The beauty of it is that, as an online program, when new features, resources, and guides are added, they will be available instantly. This isn't possible with workshops and books."

It's easy for business professionals to get overwhelmed by the ever increasing number of social-media platforms. Johnson's toolkit addresses how to best leverage social media for maximum impact. "People think that they need to have a presence on every new social-media site that pops up. This just isn't true. What's the point of having contacts if you don't have time to get to know them? The toolkit shows users how to take one platform at a time, flush it out, and use it to network to their highest potential. Our program ensures that you give an impactful virtual handshake to those with whom you are linked."

The Network Pro Toolkit is available online at The price is $49.99 for instant access. Add-ons include a training webinar for supplemental training and a marketing assessment of your online marketing impressions. Customized programs are also available. For more information, visit or email

About BD-PRo:

BD-PRo Marketing Solutions was founded in 2010 with the premise that marketing can be fun, affordable and effective. BD-PRo provides creative marketing and networking solutions to businesses and is committed to exceeding customer expectations. To stay current with marketing trends, join the official Facebook page at or follow on Twitter at To grow your business network, connect with BD-PRo on or participate in the BD-PRo blog community on Finally, sign up for Stopwatch Secrets, a marketing actionletter for the busy business professional that contains one marketing action at a time that can be read and implmented in under 10 minutes.

Media Contact: Sheryl Johnson BD-PRo Marketing Solutions, LLC, 412.527.1871,

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SOURCE BD-PRo Marketing Solutions, LLC



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