Trade Show Exhibit Designer, Gilbert, Provides 4 Ways to Get the Most Out of a Trade Show

MELVILLE, N.Y., Nov. 22, 2017 /PRNewswire-iReach/ -- Custom trade show exhibit design company, Gilbert, explains how companies can maximize their ROI at trade shows. 

Once you have decided which trade show to attend, it's time to focus on how to effectively manage your time there. Organizing your time and prioritizing what is most important to you will increase the likelihood of success. Here are four key strategies to get the most out of your trade show:

  1. Plan key meetups ahead of time. The exhibitor list will be released by the event organizer. Once it's released, sit down with your team and decide which companies you want to connect with at the trade show. Email those companies and suggest a meetup. Make it extremely easy for them to schedule a meeting with you by suggesting a day and time, leaving room for a backup day and time just in case. Contact them early when they're likely to have open slots in their schedule. 
  2. Attract attendees to your booth the right way. Attendees will be bombarded with posters, brochures, and salesmen. Another one of these won't capture the attention you need. Work with a company that specializes in creating trade show booths to prepare an interactive exhibit that is irresistibly unique. Even if this aspect of your exhibit attracts attendees that don't buy your product or generate a lead, the larger the crowd at your booth, the more people will make their way to your setup. Maximizing traffic flow to your booth increases your opportunity to make direct sales and generate high quality leads. Creating a unique and interactive piece is an area where spending more money is worth it.
  3. Balance giveaways against their potential to generate income. Attendees love getting free stuff at trade shows. But, when you're paying for the promotional giveaways, you want to make sure you will see a return on your investment. Only gift free promotional items that you can afford to giveaway.
  4. Network. Connect with each person that comes to your booth in a meaningful way. Everyone knows someone, and you want your list of potential leads to be outrageously long. Consider handing out an exhibition business card with your booth location and number on it so attendees can easily find you and refer others to your booth at the event itself. After the event, follow up with your list of leads. 

About Gilbert: Gilbert is a custom trade show exhibits, environment and event firm with over thirty years of experience and three units: Exhibition, Architectural and Live. Gilbert exhibition booth fabrication specializes in creating the perfect booth, and Gilbert's team of expert craftsmen and designers have decades of experience creating exhibits and architectural spaces that optimize traffic flow and capture attention in a variety of markets. Gilbert Live handles every aspect of planning and producing promotional and corporate events.

Media Contact: Desiree Olivera, Gilbert, 631.577.1100,

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