SAN JOSE, Calif., Nov. 5, 2013 /PRNewswire-iReach/ -- Growth Technical Marketing, LLC today announced its release of a free new e-book, "A Practical Guide to a Successful New Product Launch," which covers 11 key steps to a successful new product development and introduction for business to business products and services.
The e-book emphasizes the importance of process, market research and competitive analysis to define the key elements of a good Market Requirement Definition (MRD), business plan and financial analysis of the new product development project. It gives an overview of the process to reconcile the MRD and the Engineering Response Document (ERD) leading to project approval and the project schedule.
This document follows the new product development path through engineering testing, reliability testing, field testing and the transition to manufacturing. It describes in detail the key elements of the marketing launch plan, including the importance of creating strategies for marketing , brand , anticipated competitive response, promotion, distribution , pricing and service . The book concludes with a summary of common pitfalls and best practices for a successful new product release.
Growth Technical Marketing President and author, Tim Edwards, says "This is the first comprehensive checklist of its kind for a successful new product release. There are many articles along the lines of 'The 3 keys to Success…' or "The Five Most Common Reasons for Failure… but in reality, there are many more factors to be considered in a successful product launch. Neglecting any single one can have a negative impact on your product launch. This paper provides an easily digestible roadmap with a comprehensive checklist to make sure nothing has been skipped along the way."
Mr. Edwards added that "while this e-book is targeted for manufactured products, the marketing principals apply equally to service or software products."
Tim Edwards founded Growth Technical Marketing to help companies improve their product development, marketing and revenue growth. He has over 26 years of experience in growing revenue and market share in technology-based businesses, and has successfully launched over 40 new products. As a consultant, he has guided clients to launch many more. The e-book can be downloaded for free (for a limited time) at:
Please direct any questions regarding this press release to Tim Edwards at +1 408 780 GROW (+1 408 780 4769). For more information about Growth Technical Marketing and its services, visit our Website at www.GrowthTechnicalMarketing.com.
Media Contact: Tim Edwards, Growth Technical Marketing, LLC, +1 (408) 780-4769, Tim@GrowthTechnicalMarketing.com
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SOURCE Growth Technical Marketing, LLC