'Tis the Season to Learn About Seasonality with Internet Marketing Firm, fishbat

NEW YORK, Dec. 1, 2017 /PRNewswire-iReach/ -- fishbat, an internet marketing firm which combines proven digital marketing strategies to help businesses increase profits and expand brand awareness, teaches businesses how to take advantage of shifts in consumer behavior that occur at various points of the year.

Seasonality refers to the different types of activities consumers participate in at various times of the year. For example, your target audience may purchase a boat in late May and take a ski vacation in February. Considering when a critical demographic makes purchasing decisions ahead of time gives you room to plan how you will market efficiently to consumers. This forethought dramatically strengthens your marketing campaign. 

Award winning internet marketing agency, fishbat, shares strategies to help businesses use seasonality to their advantage and generate more sales at crucial times:

Think ahead. If consumers typically buy your products in the summer months, start advertising those products three to six months earlier. This strategy is particularly helpful if you're selling expensive products because it gives customers time to prepare for their purchase. Thinking ahead is known as forecasting, and it's incredibly useful.

Take advantage of hints. Consumers planning to make a purchase will search for products online. By conducting a search analysis, you can see what they're looking for and how they're looking for it. This information is precious. Use it strategically to position your marketing most advantageously. While a marketing agency can help you do this well, one thing to consider is the words consumers use to search for your products. These are called keywords, and you'll want to include them in your content marketing.

Budget strategically. If you begin your marketing campaign in the months leading up to purchase time, you'll need to plan your budget accordingly. Marketers spend significant portions of their budgets before consumers buy to convince them to buy. So, if consumers typically purchase products in the summer, donate the bulk of your advertising and marketing budget to the spring to expose consumers to your product and move them through the buying cycle.

fishbat internet marketing company is a full-service firm that takes a holistic business approach to their clients' digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs - all custom calibrated for both B2B and B2C businesses.

CONTACT: Scott Darrohn, fishbat, 855-347-4228, press@fishbat.com

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SOURCE fishbat

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