They Challenge the Dog World with Unique Book on Positive Gun Dog Training

New Book on Force-Free Gun Dog Training Launches Rockethub Campaign

GOTHENBURG, Sweden, Aug. 22, 2013 /PRNewswire-iReach/ -- Soon a new, appealing and accessible book on positive gun dog training will be available. The book focuses both on explaining the exercises in a clear and pedagogical way and on the experience for the reader with nice photographs and colorful layout.

- We want to show the world that dog training without physical or verbal corrections is possible, something that previously has been considered almost necessary in gun dog training, says Elsa Blomster, dog instructor and author.

Together with her colleague, Lena Gunnarsson, she has written a book on gun dog training using only reward based training methods: Retrieving for All Occasions.

- Dog training should be enjoyable for both dog and trainer, and that is what we are describing in our book, says Lena Gunnarsson.

Rough training methods on TV gains enormous impact and many ordinary dog owners believe that is the only way to train a dog. The book presents alternatives to these methods.

The book is for all dog owners that have a bird dog, for example a golden retriever, a Labrador retriever or a flat coated retriever as well as all the spaniel breeds such as cocker and springer spaniel, but also vorstehs and setters. In the US there are 78 million dogs. Spaniels and retrievers are among the most popular breeds.

These breeds were originally bred to help the hunter find and retrieve small game. The breeding has also made them very friendly and eager to learn, thus also making them much appreciated family dogs. The book is primarily for beginners who want to train and compete with their dog and for those who want to activate their dog in a fun way.

Elsa Blomster and Lena Gunnarsson are dog instructors in Gothenburg, Sweden, and base all their training on the clicker philosophy. They train and compete with their spaniels and retrievers in obedience, agility, rally obedience, tracking and field trials.

Elsa and Lena have released the book in Sweden and in has sold over 1200 in its first five months. Now, they plan to widen their market and introduce the book in the English-speaking market. Elsa and Lena have thus started a RocketHub crowd-funding campaign first, to have the book published in English, and then to bring it to a wider audience. In Sweden, they distribute the books by themselves but with their plan to take the book to an international audience, they would need to create a distribution channel. 

The proceeds would go into the publication of the book in English. Funds would also go into marketing and distributing the book worldwide. In return, backers would be able to get their own copies of the book in eBook, and signed paperback versions. Selected backers would also get a chance to get free hours of private dog training session online. The backer with the highest pledge level will also get to have a dog training session in their own place, where Elsa and Lena will also personally deliver the books themselves.

To find out more about the campaign, just visit their Rockethub page. You can also visit Elsa and Lena's official website, Retrieving for All Occasions, for more updates and dog training information. 

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Rockethub site:

Media Contact: Elsa Blomster, Klickerförlaget Göteborg AB, +46736215074,

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SOURCE Elsa Blomster



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