The Romanian Hub Opens At FTL Moda Showrooms In New York, Debuting Fashion Brands With Strong European Roots

Romania makes a bold move and focuses on presenting its own labels at COTERIE NY, after decades of excellence in manufacturing for the most recognized labels in the world.

NEW YORK, Sept. 14, 2018 /PRNewswire-iReach/ -- Coterie is taking off in two days, while the City is still wrapping up the hectic activities of fashion week. Producers, showrooms, and retailers are pushing their agendas to get ready for the three days of market linked to Coterie (and satellite shows), that will put the spotlight on the new trends for Spring Summer 2019.

For the second season in a row, Romania takes the lead in supporting its own brands, with a structured and strategized presence.

KEY USA PLAYERS

Thanks to the synergy between UBM and FTL MODA, the action of the Romanian government to support seven key fashion labels is finding solid ground and promises to meet the favor and approval of the demanding North American market.

One pavilion and two individual booths will represent the European country at Coterie, with the presence of very contemporary collections covering ready to wear and evening wear

THE LABELS

Labels represented will be Irina Schrotter, Nissa, Thais & Stroe, Passion by D, Doring Negrau, Exe, Petite Coco, Maison Chou Chou.

STRATEGIC INITIATIVES

Excellence in finishing and details, Made in Italy textiles, outstanding production capability, style versatility and a great price point are key assets for Romanian labels expanding their international coverage. FTL MODA, once again at work to optimize strategic group missions with governmental support, as previously done for Italy and Peru, has been preparing an impactful action to cover the United States and Canada through showroom activities as well as organized road trips, trunk shows, and warehouse handling of the samples, to reach retailers and buyers even outside the New York area. After COTERIE, FTL MODA will lead the Romanian group to Tokyo, for the Japan-based Magic trade show.

A plan of marketing activity and editorial presence is also being developed, to grant high profile communications and visual impact to the seven represented labels and to the Hub itself.

The brands will be available for the wholesale industry at FTL MODA Showroom, 525 7th ave, Suite 1007 New York NY 10018

For Information and appointment:

Anna Reece annar@FTLModa.com

P+1.786.232.8949

Media Contact: ilaria niccolini, ilaria niccolini production inc, 7862328949, pressUSA@ilarianiccolini.com

News distributed by PR Newswire iReach: https://ireach.prnewswire.com

 

SOURCE FTL MODA



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