The Potential of Equity Crowdfunding: Startup Raises $250K in First Week

SACRAMENTO, Calif., May 18, 2017 /PRNewswire-iReach/ -- If you've ever wanted to get in on the ground floor of your favorite startup – going beyond just owning their products – now you can.  Thanks to Regulation Crowdfunding (Reg CF), a provision of the JOBS Act, it's now possible for anyone to own a piece of the brand itself.

No longer do passionate consumers need deep pockets and a six-figure income to invest in a private brand they love. Reg CF allows any interested investor – whether accredited or non-accredited – to join a fundraising round of a promising startup.

SlideBelts, an innovative ratchet belt company pushing the limits of both the design and the function of an age-old fashion accessory, is the latest equity crowdfunding success story. The Northern California-based company raised $250,000 in the first week of its offering on the crowdfunding platform, StartEngine. Currently, the company has raised over $400,000 and that figure continues to rise.

With Goldman Sachs estimating that equity crowdfunding can eventually be a $1.2 trillion opportunity, it's no wonder why pioneering startups are turning to Reg CF as a viable alternative to more traditional forms of fundraising.

For a private company like SlideBelts that has been around for several years and amassed many passionate supporters and brand fanatics, it's a win-win situation. "Regulation Crowdfunding is an incredible opportunity for us to offer those who already own a SlideBelt and love the brand, a chance to be a part of our future in a more meaningful way. This gives our guests the chance to go from a consumer to an investor, with a piece of ownership in the brand and the product they already believe in," says Brig Taylor, Founder and CEO of SlideBelts.

With the slow-but-steady rise of equity crowdfunding, the playing field has been leveled, making it easier for enterprising consumers to participate in investment opportunities that wouldn't be available to them otherwise. 

Media Contact: Cassidy Myers, SlideBelts, Inc., (888) 754-3311,

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SOURCE SlideBelts, Inc





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