The Motley Fool Partners with Stories Inc. to Reinvent Employee Handbooks

Creates First Ever Interactive, Story-Based Onboarding Experience

WASHINGTON, July 3, 2014 /PRNewswire-iReach/ -- The Motley Fool, a financial services advisory company and award-winning Best Place to Work, partnered with culturography company Stories Incorporated to create the first ever interactive, publicly-released employee handbook, titled The Fool Rules!.

"In the notoriously stale world of employee handbooks, I love how Stories Inc. helped us create a living, breathing Fool Rules," said Christine Noonan, HR Manager at The Motley Fool. "We can now update our handbook quickly and make it more relevant to employees all over the world. A new Fool can get up to speed on our catchphrases before her first meeting. She can better understand our benefits by watching the videos. And she can see how Foolishness pervades everything we do as a company."

Stories Inc. used the company's existing policies and its own framework of employee story collection and interactive retelling and design to convey the organizational culture to incoming Fools, with a secondary focus of employer branding and recruiting.

"Because The Motley Fool is releasing its handbook to the public, its audience expands to prospective candidates," said Lauryn Sargent, Stories Incorporated partner and talent acquisition expert. "Our interactive handbook product is a secret weapon for recruiting top talent. Discerning candidates want to experience as best as they can what it's like to work for a company they are considering. We've accomplished that with The Fool Rules!"

The handbook colorfully illustrates the organizational culture, policies, and traditions of The Motley Fool alongside employee stories turned into interactive media. In bringing this handbook to life, Stories Inc. interviewed Fools, uncovered stories and different perspectives demonstrating the policies, and created interactive features like videos and comic strips highlighting various features of the culture. Embedded videos and interactive pages and sidebars provide a complete picture of the experience of working at The Motley Fool. The Fool Rules!provides history, context, and reasoning for current policies while staying easily navigable and digestible.

The Motley Fool will distribute the interactive handbook to all current Fools as well as future Fools in the employee onboarding process. It is publicly available at

About Stories Incorporated

Stories Incorporated inspires and supports growth through organizational storytelling. Clients turn to Stories Incorporated for help using storytelling in recruiting, onboarding, culture preservation, marketing, sales and investor relations. Founded by Lauryn Sargent and Scott Thompson, Stories Incorporated is based in Washington, DC and serves clients anywhere in the United States. For more information, visit Stories Incorporated is on Twitter @Stories_Inc.

Media Contact: Pamela Kaye, Stories Incorporated, 847-877-5074,

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SOURCE Stories Incorporated



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