NEW YORK, Aug. 5, 2014 /PRNewswire-iReach/ -- THE GET TOGETHER
House Of Marley
One country. One culture. A world of sound.
Love the life you live. Live the life you love.
Music is a universal language that drives and delivers us. The House of Marley celebrates that spirit of sound with the launch of The Get Together campaign, featuring the portable Get Together™ audio system. As a seminal and multidimensional artist, Bob Marley's music has touched every continent, every country, and every culture. The Get Together celebrates his legacy and impact, and goes beyond that to make it a personal exploration of your journey, your victories and your soundtrack. It's about how YOU see and hear your world, and how that defines who you are and how you live your life. Get Together also celebrates the creative community at large as a connective and collective platform for inspired stories, new sounds and an organic energy drawing from disciples and ambassadors from the worlds of dance, film, sports, cuisine and of course music. It's about the spirit of sound amplified to a broader social movement that speaks to a fresh and unifying momentum.
Sound system thing a carry a swing.
Seamlessly combining form and function, The Get Together™ is a highly portable speaker system that connects wirelessly (and wired) to phones, audio devices and laptop/desktops. The built-in rechargeable battery, Bluetooth®, and convenient 3.5mm input make it simple and fluid to connect hundreds of devices and fire up your tunes whenever and wherever you need them. The exclusive REWIND™ fabric cover and natural bamboo baffle are crafted from sustainable materials and designed to blend personal style with eco-friendly values. Let your favorite music pulse with smooth, powerful bass, stunningly precise mids and an energized high-end. Each product undergoes custom tuning and world-class engineering to deliver the most premium and realistic sonic experience possible.
The Get Together portable audio system retails for $199.99.
From the flick of my wrist to make you jump and twist.
Four acclaimed boutique motion studios were commissioned to each create an original video about The Get Together. Using the concept of how one person, one idea, one voice, one object can become a catalyst and magnet for connection and discovery, each piece reflects a distinctive creative approach. The studios include PSY-OP, ALLDAYEVERYDAY, M SS NG P ECES and EXPOSURE. A microsite on houseofmarley.com will be populated with the videos, as well as activations, event information, and user-generated content. A dual launch event will take place in New York City and in Kingston, Jamaica.
Psyop - Creative Director, Gerald Ding
"We wanted to make a film that characterized music and its effect over people — how one becomes many, how positivity becomes larger and how you can share that growth. The team wanted to create an emotional thread between the visuals and how the characters imagined themselves. Portraying these messages were important and The House of Marley team spent six days in Kingston, Jamaica, scouting for the right talent and locations to create "The Get Together" spot. We wanted to show how a song can bring together friends and strangers alike, and how a good vibe can multiply from one person and grow into an entire block party."
"This film focuses on young subway dancers in New York City – a group whose gathering habits are compelling and, at times, controversial. 'Showtime dancers,' as they are affectionately known, are passionate artists, selfless entertainers and kids just trying to make it. While shooting, we noticed the reactions of other passengers, and the feeling was clear – occurrences like this are a vital pulse of New York City culture, a symphony of beats and movement injected into an otherwise monotonous daily routine. This film is a celebration of music, dance, youth, energy, and the freedom to push into a crowded train car and instantly make everyone's day brighter."
m ssng peces - Director, Sam Fleischner
"This was one of my favorite experiences mainly because of the total freedom to create an original concept, cast characters, choreograph movements and choose the songs. The Get Together is a film driven by creativity, generosity and the power of music."
EXPOSURE - Director, Wonford St. James
"To communicate the campaign message of one idea reaching many,
we did the only thing that felt right for a speaker designed to bring people together – we threw a party, original dancehall style, hosted by legendary selector Albert 'iLawi' Johnson at his yard in Kingston. The Get Together dance was a celebration of old school dancehall played out by Jamaican soundmen, DJ's and selectors. The party was a vinyl only event with iLawi digging through his extensive archive of 45's to drop a roots and culture history lesson on the gathered crowd while MC's Fyah George and Natty Pablo toasted and bubbled on the mic. iLawi was joined by DJ Yardcore who represents a new generation of Jamaican selectors dedicated to keeping the positive fires of roots and culture reggae alive in modern Jamaica."
House of Marley personal audio products are engineered to deliver the MARLEY "Signature Sound" and pour out true energy, emotion and detail of every recording. Built on a rock solid foundation of superior performance, true craftsmanship and sonic legacy, the House of Marley designs delivery systems for your message and your music.
To view this video on YouTube, please visit: https://www.youtube.com/watch?v=anSenetAVw0&list=UUbqUKuVvJ_vtwbSSJscVh5Q
Media Contact: Berrin Noorata, The House of Marley, 917.208.1639, firstname.lastname@example.org
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SOURCE House Of Marley