The Future Role of Technology in Car Buying

According to, more people are using the internet to research and shop for cars, and companies are actively trying to make the process better for everyone.

AUBURN HILLS, Mich., May 31, 2012 /PRNewswire-iReach/ -- Technology moves at a torrid pace. Although these advancements have brought a level of convenience and efficiency we could have only dreamed of, in terms of marketability, the internet is still a media in its infancy.


How to effectively utilize this media to reach potential car buying customers remains an enigma. Debates on the effectiveness of advertising with social media, for example, have flared up since GM announced it was leaving Facebook.

With a staggering user base that isn't going anywhere anytime soon, it's clear that social media sites will be fertile grounds in the future for advertisers. While the method to fully take advantage of online media is highly debatable, there is no arguing that the online market is here to stay, and will only grow larger.

More people are using third party car buying websites to not only research information, but to also locate the cheapest local car deals. In a matter of a few minutes, you could browse any new car or view thousands of used car listings in your local area.

The biggest concern for third party car buying websites is being able to offer an effective and useful service to people looking to buy a car. Sounds simple enough, but creating high quality sites takes a lot of trial and error and even more feedback.

These sites have extensive information on not only the cars themselves, but also tips and advice on how to shop for them. They even offer easy applications to get free quotes on auto financing.

A recent J.D. Power and Associates study indicated that up to one third of people looking for financing preferred to shop online, and their experience with the sites had a huge impact on whether or not they would choose them.

Not only can the internet potentially be the biggest advertising media in history, it can be the most effective place to sell a product as well. Companies in every industry are working tirelessly to improve the experience and make everyone involved a little more satisfied.

The internet won't remain such a mystery forever, and you can be sure car buying websites like will be at the forefront to deliver the best car buying experience possible.

Media Contact: brian slaght, 760-583-2772,

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