Tanimura & Antle Strengthens Its Category Leadership Position With Harvestmark Insights

In-Store Analytics Will Provide Visibility to the Entire Supply Chain

REDWOOD CITY, Calif., April 16, 2013 /PRNewswire-iReach/ -- YottaMark Inc., provider of HarvestMark, the industry-leading fresh food insights and traceability platform, today announced that Tanimura & Antle, the pioneering family-owned leafy greens grower, has selected HarvestMark to support its next generation category management strategy.  HarvestMark Store Insights provides quality measurement tools and in store audit services, backed up with on-demand analytics that will help Tanimura & Antle monitor products at the edge of shelf and optimize its supply chain to deliver superior-quality produce to shoppers.

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"We pride ourselves on growing the finest quality leafy greens, year round, and we work closely with our customers to ensure they reach shoppers in the best possible condition," said Mike Antle, Executive Vice President & Chief Operations Officer of Tanimura & Antle.  He added, "HarvestMark gives us an important new tool to bring transparency to the fresh supply chain and spot and eliminate sources of lost quality and freshness.  It's changed the nature of the conversations we're having with our most important customers."

Retailers are increasingly focusing on the quality and freshness of product at receiving and through their supply chain, and rewarding those suppliers than can help them improve. HarvestMark Store Insights enables suppliers to be category leaders by bringing rich data, category-specific insights, and recommendations to their retail customers – that enable them collaborate to reduce waste, increase sales, and drive shopper loyalty.

"Tanimura & Antle continues to demonstrate their category leadership by embracing technology that can give them an edge in quality and freshness," said Elliott Grant, YottaMark's founder and Chief Technology Officer. "We're proud to be associated with Mike and his team on this high profile program. The smart use of data will start to separate the category leaders from the rest of the pack."

HarvestMark Store Insights is powered by a mobile app for collecting quality and freshness data in stores – either by the brand owner's representatives or by HarvestMark's nationwide team of auditors. By automating data collection, standardizing quality ratings, and eliminating pencil and paper evaluations, HarvestMark Store Insights creates intuitive dashboards that give shippers unprecedented visibility to quality and freshness at the shelf.  Users access a wide range of analytical tools online to spot trends, compare products and markets, identify 'hot spots' that need attention, and monitor the impact of changes.

About HarvestMark

HarvestMark® is the industry-leading fresh food insights and traceability platform from YottaMark, Inc. HarvestMark solutions deliver transparency and unparalleled insight into the fresh supply chain that drives sales and profit. HarvestMark PTI supports industry standard case- and pallet-level traceability.  HarvestMark Connect extends the platform to individual sales units- driving loyalty by connecting farm to fork, speeding food safety communication, and reconnecting shoppers with the people who grow and sell their food. HarvestMark Insights provides on-demand tools and analytics to help optimize quality and freshness.  To date, more than 5 billion packages of fresh food have been enabled with HarvestMark traceability, from the produce aisle to the meat case. Visit HarvestMark.comor call us at call 1-866-76-TRUST (or +1.650.264.6200). For more information about YottaMark, Inc., visit www.YottaMark.com.

About Tanimura & Antle:
Tanimura & Antle is an industry leader whose commitment to premium quality produce has remained strong since its formation in 1982. The Tanimura & Antle families combined years of experience and knowledge to establish a produce company unrivaled in its quality products, innovation and dedication to growers, customers, consumers and employees. Today, as one of the largest independent lettuce growers in the United States, Tanimura & Antle farms more than 30,000 acres of rich, fertile farmland and ships a full line of premium fresh produce products throughout North America, Europe and Asia. For more information, please visit www.taproduce.com.

Media Contact: James Allgood YottaMark, 6502646419, HarvestMarkPR@HarvestMark.com

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SOURCE YottaMark

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