SCOTTSDALE, Ariz., July 24, 2014 /PRNewswire-iReach/ -- JW Maxx Solutions, a leading provider of Scottsdale reputation management services, knows that for any business a top priority is monitoring how they look online. It's important to keep tabs about any business or brand because before someone even knows what's going on, bad information spread out there can mean some large losses in sales or a negative image as well. There are some easy ways to monitor what people are saying, and one of the best ways to do this is through the use of popular social media sites like Twitter. Here are some of the best ways to use this site to improve any company's online reputation.
In a recent study, the Scottsdale reputation management experts learned that over a million social media mentions were analyzed. Over 200,000 different companies were involved in the study, and nearly 67% of these came from Twitter, meaning this is one of the most powerful social sites companies can use to engage with fans of their brand.
This study also concluded that, on average, company names are mentioned almost 40 tweets a day, which means over 270 tweets a week. That's a powerful example of how fast information travels, and how useful this site can be when it comes to spreading awareness about any company or brand, the quantity of interactions on Twitter may now rival many business' interactions through their customer service teams.
The Scottsdale reputation management experts know this site can be very beneficial if the information is positive, but any business owner has to consider about the consequences of how fast information travels, along with how they would handle the information if it were negative. The first items on any Twitter strategy for a business is to take the time to listen, or read through, what people are saying about the company in question on Twitter.
But the next thing to remember is that a lot of Twitter users may be talking about a business, but may not be doing so directly. Less than 10% of tweets mentioning companies use the @ Twitter handle. That's why it's so important to find a media monitoring tool that monitors both @ mentions and keywords, along with setting up tracking all variations of a brand name.
Although setting up social media sites and monitoring them might seem time consuming, it's something that really benefit any business. For all those out there who need assistance with this process or simply feel they don't have the time, look no further. The experts at JW Maxx Solutions offer a variety of different media solutions. For more information, please visit us at www.jwmaxxsolutions.com
Media Contact: JW Maxx Solutions, JW Maxx Solutions, 877-390-1597, firstname.lastname@example.org
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