NEW YORK, March 7, 2012 /PRNewswire-iReach/ -- StyleCaster Media Group has launched the first platform for sharing and discovering style, powered by original content. People worldwide now have the opportunity to engage with everyone from bloggers and thought-leaders to designers and retailers in one style-centric environment: StyleCaster.com.
StyleCaster has merged the traffic-driving benefits of social-sharing platforms with the editorial autonomy of micro-blogging into one cohesive platform. StyleCaster's existing readership of 2.5 million unique monthly visitors will further the visibility of those taking part in the new StyleCaster.com.
StyleCaster's team of expert editors will continue to produce high-gloss, premium editorial content, which will now live on News.StyleCaster.com and BeautyHigh.com. StyleCaster.com will now feature the best content and products from across the web, alongside StyleCaster's own original content, as ranked by popularity and decided upon by the people.
StyleCaster will also introduce the proprietary 'Love' button, a one-click tool that lets StyleCasters support the contributions of their fellow community members. Every 'Love' brings a submission further to the top of StyleCaster.com, and thus enhances its visibility. The 'Love' button will also be available as a traffic-driving tool for other publishers and e-commerce platforms to install in the coming weeks.
StyleCaster's community members will be able to:
1. Share photos…
- So people can share their favorite style inspirations
- Designers and brands can share their latest looks
- And bloggers and photographers can share street style shots
2. Share links to articles and products…
- So publishers can bring readers back to their own content
- And brands can lead consumers to their own e-commerce sites.
3. Share their 'Love' with StyleCaster's proprietary Love button…
- So people can vote and champion the contributions of others
- And receive support for their own submissions.
A selected group of style thought-leaders have kicked off the conversation as beta testers, including the bloggers behind Saucy Glossie, hearty magazine, Two Inch Cuffs, and SartorialGirl.
StyleCaster will continue its highly integrated advertising activations in this engaging and brand-safe environment. More than 80% of people follow at least one brand online, according to the State of Style Report, recently released by StyleCaster and Empirica Research. This data highlights the peoples' desire to engage with brands online; now, they have a natural environment for this dialogue.
StyleCaster most recently raised $1 million in its Series 1-A Funding in November 2011. The bridge round, which included Zynga's Own Van Natta, raised StyleCaster's funding up to $5.5 million since Series A in 2009.
About StyleCaster Media Group
StyleCaster Media Group is the vertical media platform that enables consumers to discover and share their style, interact with premium brands and make buying decisions. Founded in 2009, StyleCaster is dedicated to bringing Style to the People by empowering style enthusiasts and the brands that want to reach them. StyleCaster Media Group reaches more than 10 million people on a monthly basis, and has partnered with more than 50 top-tier advertising partners since launch. The company is based in New York City. For more information, please go to StyleCaster.com.Media Contact:
Meghan Cross StyleCaster Media Group, 646-300-8364, Meghan.Cross@StyleCaster.com
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SOURCE StyleCaster Media Group