STEELIO® Watch Brand Launches in Thailand and Vietnam

SAN FRANCISCO, Dec. 31, 2013 /PRNewswire-iReach/ -- American watch company Steelio, Inc. is proud to announce the dual launch of the STEELIO® brand of fine watches in Thailand and Vietnam.  Through separate exclusive master distribution agreements with Nineternity Co. Ltd. and M and Y Viet Nam Trading Services Co., Ltd. STEELIO® timepieces will be sold at major mall department stores and retail outlets in Thailand and Vietnam.

Nineternity Co., Ltd. is a privately owned Jewelry & Watch distributor and direct retailer with retail counters in major department stores located in some of Thailand's prime shopping destinations, which include The Emporium, Siam Paragon, Zen at CentralWorld, Central Plaza Rama 9 and CentralPlaza Lardprao. In addition to these locations, STEELIO® will also be distributed through Nineternity's network of authorized retailers throughout Thailand. 

M and Y Viet Nam Trading Services Co., Ltd. is a privately owned Jewelry & Watch distributor and retailer with stand alone retail locations at high end shopping malls in Vietnam such as Vincom Center. STEELIO® Watches will also be distributed through M and Y Viet Nam's network of authorized retailers throughout country.

With the launch into the Thailand and Vietnam market, STEELIO® Watches are now being distributed at more than 25 retail locations and in 5 countries, which in addition to the abovementioned countries, includes the USA, Singapore, and Indonesia. Steelio, Inc. has plans for distribution in several more countries in Asia, as well as Europe for 2014.

The STEELIO® collection of retrograde watches is created from 316L surgical stainless steel combined with other innovative and unique materials such as aluminum, carbon fiber and silicone rubber. Designs inspired from racing, aviation and marine seek to capture a wide array of styles which range from traditional horological influences to the evolution of modern design.  Retrograde watch hands sweep a segment of a circle before springing back to their initial position to begin their movement again. Their visual choreography is an inspiration for highly spectacular dials. Retrograde hands lend themselves to all types of indication, for example the hour, minute, second and date. The retrograde movement is especially impressive with quick-moving indications such as the seconds.

Steelio, Inc. is a manufacturer and distributor of the STEELIO® brand of fine watches, headquartered in San Francisco, California, U.S.A. with additional offices in Europe and Asia. The company was launched in 2012 by its Founder and CEO, Henry Horn, an investor and watch aficionado who was inspired to create an American brand of fine watches that would appeal globally to all demographics alike. The Steelio name originated from the words "Steel Innovation" which is what the company aspires to create with each and every new product that it releases. STEELIO® timepieces are marketed in over 13 countries and are available for sale online at and through authorized dealers worldwide.

Media Contact: Steelio Media Relations Dept., Steelio, Inc., +1.800.906.7179,

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SOURCE Steelio, Inc.



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