STEELIO® Watch Brand Launches in Indonesia

SAN FRANCISCO, July 23, 2013 /PRNewswire-iReach/ -- American watch company Steelio, Inc. is proud to announce the launch of the STEELIO® brand of fine watches in Indonesia.  Through an exclusive master distribution agreement with PT. Dita Maju International, STEELIO® timepieces will be sold at SOGO department stores in Indonesia.

PT. Dita Maju International is a privately owned conglomerate with key businesses in multiple industries, including retailing, travel and tourism, shipping and import-export. Its retailing division represents various international clothing and jewelry brands in Indonesia and has a retailing agreement with SOGO department stores operated by PT. Mitra Adiperkasa Tbk. There are over 12 SOGO department stores operating throughout Indonesia.

SOGO Co. Ltd. is a Japanese department store chain founded in 1830 by Ihei Sogo.  In present day, there are over 40 SOGO department stores operating worldwide. The stores are located in Japan, Mainland China, Indonesia, Malaysia, Hong Kong, Vietnam, Cambodia, Thailand and Taiwan. The international branches of SOGO department stores are operated under independent franchises. The stores are mostly located in high-end shopping malls and typically occupy large multi-level spaces. International designer brands can be found at most SOGO department store locations.  

The STEELIO® collection of retrograde watches are created from 316L surgical stainless steel combined with other innovative and unique materials such as aluminum, carbon fiber and silicone rubber. Designs inspired from racing, aviation and marine seek to capture a wide array of styles which range from traditional horological influences to the evolution of modern design. Retrograde watch hands sweep a segment of a circle before springing back to their initial position to begin their movement again. Their visual choreography is an inspiration for highly spectacular dials. Retrograde hands lend themselves to all types of indication, for example the hour, minute, second and date. The retrograde movement is especially impressive with quick-moving indications such as the seconds.

Steelio, Inc. is a manufacturer and distributor of the STEELIO® brand of fine watches, headquartered in San Francisco, California, U.S.A. with additional offices in Europe and Asia. The company was launched in 2012 by its Founder and CEO, Henry Horn, an investor and watch aficionado who was inspired to create an American brand of fine watches that would appeal globally to all demographics alike. The Steelio name originated from the words "Steel Innovation" which is what the company aspires to create with each and every new product that it releases. STEELIO® timepieces are marketed in over 13 countries and are available for sale online at and through authorized dealers worldwide.

Media Contact: Steelio Media Relations Dept., Steelio, Inc., +1.800.906.7179,

News distributed by PR Newswire iReach:

SOURCE Steelio, Inc.



Fashion, Jewelry, Retail, Licensing, New Products & Services, Asian American

Need Help