FARMINGTON, Conn., Nov. 1, 2012 /PRNewswire-iReach/ -- From catch-up TV to smart set-top boxes and connected TV, these trends are not just budding fads; they describe service and consumption patterns that are gaining ground and positioned to turn the traditional TV industry. Next generation TV is taking the world by large and the parallel success of tablet technology may spur new consumption of linear television on the larger screen. Another key trend is "Over-the-top" OTT content and widgets, which are creating lots of industry buzz and excitement. The rise of OTT, however, is driving vulnerable pay-TV operators to reduce their prices in order to defend their market share. A major driver of OTT is online TV and video advertising, which brought in revenues of $6 billion in 2012. However, advertising's share of total OTT revenues will decline from 65% in 2010 to 51% in 2017.
The first major effects of the television industry revolution will be felt in 2013 in the US and 2014 for most advanced European markets, which means the industry is a hotbed of market research activity right now. Global Information Inc (GII) highlights three significant market research reports covering the global markets for online TV and video, next generation TV and pay TV.
Online TV & Video Forecasts
By 2017, 480 million homes in 40 countries will watch online television and video, up from 182 million in 2010. By 2017, 64.6% of the world's 745 million fixed broadband homes will view television and video online, up from 33.5% of the 473 million fixed broadband total in 2010.
According to the new report from Digital TV Research, global online TV and video revenues will reach $28.72 billion in 2017, a massive increase from the $3.79 billion recorded in 2010 and the $11.14 billion expected in 2012. The report explains that the OTT TV sector is on the brink of a tremendous take-off; key players are expanding internationally, companies are consolidating and new partnerships are being announced on a daily basis.
An Executive Summary for this report and free sample pages from the full document are available at http://www.giiresearch.com/report/dtv253343-online-tv-video-forecasts.html
Next Gen TV 2020
In 2012, new video services account for €7 billion of the world video market, which represents 3% of global video revenues. Why will connected TV sets become the primary device for receiving OTT services? What kind of distribution strategies will key players use?
This report looks at the developments, key trends and disruptive items in the TV and video sectors, and presents IDATE's vision of what the market will look like by 2020. It presents the market assessment for 2011 and offers forecasts and statistics for future years.
An Executive Summary for this report and free sample pages from the full document are available at http://www.giiresearch.com/report/iu205725-next-gen-tv-tv-trends-2011-live-services-catch-up.html
Pay TV in Europe: forecasts and analysis 2012-2017
The pay-TV market is evolving, and boundaries are increasingly blurred between pay and free-to-air (FTA) TV services. Analysys Mason's forecasts take a holistic view of the market, including paid-for over-the-top (OTT) video as well as traditional pay-TV services.
This report presents an overview of the key trends and drivers in the European market for pay-TV and provides recommendations for traditional pay-TV operators. Forecasts are included for the number of pay-TV households, services, and average spend per subscriber.
An Executive Summary for this report and free sample pages from the full document are available at http://www.giiresearch.com/report/an207820-pay-tv-europe-forecasts-analysis-2011-2016.html
About Global Information Inc. Global Information (GII) (http://www.giiresearch.com) is an information service company partnering with over 300 research companies around the world. Global Information has been in the business of distributing technical and market research for more than 25 years. Expanded from its original headquarters in Japan, Global Information now has offices in Korea, Taiwan, Singapore, Europe and the United States.Photo - http://photos.prnewswire.com/prnh/20121101/CG04574
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