SoMa Play Connects With Ubisoft® To Bring Tetris® To Next-Gen Consoles


SAN FRANCISCO, March 14, 2014 /PRNewswire-iReach/ -- SoMa Play announced today that it will be joining the landmark partnership of Ubisoft and The Tetris Company to develop the iconic Tetris® puzzle game for next generation consoles – and a new generation of gamers and fans. In celebration of the Tetris brand's 30th Anniversary in 2014, the joint endeavor will update the iconic franchise for digital channels on Xbox® One, the all-in-one games and entertainment system from Microsoft and PlayStation®4 computer entertainment system.

"SoMa Play is thrilled to be partnering with Ubisoft to deliver the next episode in this much-loved franchise; it's an honor to celebrate the most iconic game in popular culture," said Jason Smith, SoMa Play CEO.  "Working with Ubisoft and The Tetris Company is a perfect fit for us."

"Ubisoft was recently welcomed into the Tetris family for the brand's 30th Anniversary, and we are so excited that it is a family that continues to grow with the addition of SoMa Play," said Tony Key, senior VP of marketing and sales at Ubisoft. "Their team will work as extension of our own to evolve and expand this beloved brand, and introduce new generations to what is inarguably the quintessential puzzle game."

About SoMa Play

Founded in 2013, SoMa Play Inc. develops standout AAA multiplayer games for next-generation mobile, handheld and console platforms.  Headquartered in San Francisco and founded on experience that includes beloved interactive brands such as Star Wars™, The SIMS™, Burnout™, Madden NFL Football™, MONOPOLY and Harry Potter™, the company operates worldwide; partnering with intellectual property holders, publishers and renowned entertainment brands.

About the Tetris® Brand 
The Tetris® brand is one of the leading and most distinctive video game brands and franchises in the world with over 425 million paid mobile downloads, and over a billion games played online per month. In the game's 30 year history, hundreds of millions of players have experienced the Tetris Effect. Tetris is loved globally by people of all ages and all cultures. Partnered with leading companies such as Electronic Arts, Ubisoft, Sega, and Hasbro, the Tetris game continues to be one of the most widely recognized video games of all time. Tetris Holding, LLC is the owner of Tetris rights worldwide and The Tetris Company, LLC is its exclusive licensee. For the latest information about the Tetris brand and Tetris products, please visit

Follow Tetris on Twitter (@Tetris_Official) and become a fan of Tetris on Facebook (

Tetris ® & © 1985–2014 Tetris Holding. © 2014 Additional game content by Ubisoft Entertainment. All Rights Reserved. Ubisoft and the Ubisoft logo are trademarks of Ubisoft Entertainment in the US and/or other countries. "PlayStation" is a registered trademark of Sony Computer Entertainment Inc.

About Ubisoft

Ubisoft is a leading creator, publisher and distributor of interactive entertainment and services, with a rich portfolio of world-renowned brands, including Assassin's Creed, Just Dance, Tom Clancy's video game series, Rayman and Far Cry. The teams throughout Ubisoft's worldwide network of studios and business offices are committed to delivering original and memorable gaming experiences across all popular platforms, including consoles, mobile phones, tablets and PCs. For the 2012–13 fiscal year Ubisoft generated sales of €1,256 million.  To learn more, please visit

All trademarks and registered trademarks are the property of their respective owners.

Media Contact: Jason Smith, SoMa Play, 14152501647,

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