re-launches as shopOrganic & shopGMOfree

New site responds to growing consumer interest in non-GMO foods and products

TUCSON, Ariz., Oct. 25, 2012, /PRNewswire-iReach/ -- shopOrganic, an online organic foods store and retailer of eco-friendly products, has just re-launched as shopOrganic & shopGMOfree.

Recent studies show that more than 90% of Americans would like to know whether or not their food contains genetically modified organisms (GMO's).  A genetically modified organism (GMO) is a plant or animal whose genetic material has been altered using genetic engineering techniques.  The jury is still out on whether or not these foods are safe to consume and while there are no restrictions on GMO's in the U.S., many other countries have banned their use, including the whole of the European Union as well as China and Russia.

Without mandatory labeling in the U.S., it becomes a burden for the consumer to determine whether their favorite products are produced using GMO's. As U.S. consumer concern over GMO's reaches critical mass, interest in non-GMO shopping options is on the rise.

shopOrganic has responded to this need by ensuring that the thousands of organic foods and eco-friendly products offered on their site are GMO free. The newly redesigned site targets consumers searching for non-GMO foods and provides reassurance about the nature of the products they purchase.  The timing of the re-launch coincides with both the celebration of the 3rd annual Non-GMO month and the upcoming California vote on the labeling of GMO products.

"We believe that everyone has a right to safe, healthy and organic food and we make it easy for concerned consumers to shop without the worry that they'll be feeding themselves and their families GMO foods", said shopOrganic co-founder Cara Silverstein

October marks the 3rd annual Non-GMO Month. Started in order to raise awareness of GMO's this month-long educational opportunity broadens the knowledge to a wider and wider population each year.  The issue has created a groundswell of concern in California, where their population will soon vote on Proposition 37, a GMO labeling initiative.  Whether or not that proposition passes, shopOrganic & shopGMO free remains a trusted non-GMO shopping source. was founded in 2008 to provide consumers with access to organic, non-GMO and eco-friendly products.   The company is located in Tucson, Arizona and is privately held.

If you'd like more information about this topic, or to schedule an interview, please email

Media Contact: Cara Silverstein,, 520-792-0804,

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