Sequoia Equities Partners with Anyone Home to Enhance Effectiveness of Renter Touch Points

LAKE FOREST, Calif., and WALNUT CREEK, Calif., June 19, 2017 /PRNewswire-iReach/ -- Anyone Home is pleased to celebrate two years of successful partnership as the provider of prospect and resident management platforms for Sequoia Equities, owner and operator of 13,000 units across 5 states in the western U.S.

Sequoia's choice of Anyone Home's end-to-end contact solution is in line with their mission to "Elevate the Everyday" with best-in-class providers. "In the past, the call center experience was a pain point for us," says Lisa Trapp, director of consumer experience with Sequoia. "Calls are one of the most important touch points for our business, and they were becoming increasingly awkward and painful to hear. One of the critical solutions Anyone Home provided for us early on was simply making those conversations flow much more naturally, as opposed to being a bad series of quid pro quo 'you give me this and I'll give you that.' Anyone Home's call center, especially the lack of a strict script, is more in line with how we train our leasing consultants."

"I'm excited to say that our partnership with Sequoia Equities is just that," says Todd Katler, founder and CEO of Anyone Home. "Lisa and her team do a great deal of research on the various touch points with prospects and residents, and sharing those insights with us creates a collaborative environment. Whether it's handling calls or continued development of the ShowPro CRM, this collaboration allows us to deliver better, more meaningful, more results-driven solutions. That's what true partnership is all about."

Trapp emphasizes that the partnership has allowed Sequoia to improve in three significant areas that impact marketing effectiveness. "First, Anyone Home has enabled us to move to a person-centric architecture; because of this, we've been able to identify an 18% overlap in an individual's visits to our properties. Other platforms serving our space are property-centric, not person-centric, which hides this overlap and true path of the prospect. Second, the implementation of ShowPro CRM combines both marketing and sales into a single platform, capturing the actions of renters who are longer tail, giving us the ability to cultivate leads in much more meaningful ways. And third, the platform's agnostic view of lead generation allows us to maintain a less biased, more accurate view of advertising effectiveness which results in the ability to decrease or migrate spend without fear."

"Customer experience is imperative to a sustainable business model," Trapp adds, "and Anyone Home excels in this arena – not only with Sequoia's customers, but with us as the customer. They listen to our asks, they act quickly, they initiate collaboration, and they deliver what they promise. Just one small example of that is being able to quote at the unit level, something our previous call center wasn't able to do. Ultimately, if the caller asks about price, we don't need to hold that information hostage. We're willing to give that to them, and our call center agents are able to do that at Anyone Home."

About Sequoia Equities

Sequoia is a real estate owner and investment manager. The company's multifamily portfolio is approaching $4 billion and consists of market rate rental properties with a mix of garden-style and high-rise buildings. Sequoia specializes in a multitude of services, spanning acquisition to disposition, with core capabilities in asset management, renovation, repositioning, and property management.

Over the past 30 years, Sequoia has become one of the largest privately held organizations of its kind on the west coast; having acquired more than 15,000 apartment units with 49 assets currently under management.  Property management services for these assets are provided through Sequoia's 375+ employees.


Anyone Home is the premiere contact center and customer relationship management solution for the rental housing market, providing the highest level of customer engagement and satisfaction.  The Anyone Home CRM platform, ShowPro, revolutionizes the way rental housing operators interact with their customers.   Owners and managers save time and money through a fully integrated contact center that provides critical information to prospective renters, scheduling tours and fielding all service requests – even emergencies.

Anyone Home is headquartered in Lake Forest, California.

For additional information, please visit or call 888-913-3913.

Media Contact: Todd Katler, Anyone Home Inc., 888-913-3913,

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SOURCE Anyone Home Inc.



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