SEI Introduces Holly & Martin™

Southern Enterprises, Inc. launches new brand focused on the consumer of today.

DALLAS, Aug. 28, 2012 /PRNewswire-iReach/ -- Southern Enterprises, Inc. launches its groundbreaking home furnishings brand, Holly & Martin™, on September 1, 2012. The Holly & Martin™ brand is inspired by connecting with the consumer to provide products that focus on the modern consumer. This new home furnishings brand is focused on building this connection to provide products that truly work in the homes of today.


SEI has seen continuous sales growth in recent years by offering a broad selection of solution-based furniture and accessories for every room. Now, through extensive market research and interaction via social media, SEI has developed a home furnishing line that is in tune with the end consumer.

Mike Horowitz, SEI President and CEO, said, "SEI's goal with the Holly & Martin™ brand is to offer products that connect with today's consumer. The Holly & Martin™ brand is the result of SEI's initiative to build a bond with consumers and gain meaningful insight from them. It goes beyond analyzing sales and being well-informed of design trends – getting in touch with today's consumer provides an opportunity for product growth through feedback and conversation. Connecting on social platforms and through market research provides an understanding of the modern consumer's values and interests."

With the Holly & Martin™ brand, SEI has been able to create products that balance what matters to the average consumer – purpose, design, value, and convenience. Today's home is fresh and dynamic, technology driven, passionately organized, and fashion forward; the furniture of today should reflect that too. At Holly & Martin™, function meets style in home furnishings that succeed at meeting the needs AND desires of consumers today.

SEI encourages its clients and consumers to connect with the Holly & Martin™ team via social media and contribute to the Holly & Martin™ home furnishings evolution. Follow the blog for a taste of the Holly & Martin™ brand – it's informative, funny, and just quirky enough to love. Visit the Holly & Martin™ website for live chat support on design advice, room makeover tips, and product information.

Coming Soon: SEI and the Holly & Martin™ brand have exciting, new concepts in progress to take the home furnishing evolution to the next level. An array of new products, from portable fireplaces to innovative organization pieces, will be added to the line this fall.

About SEI

Southern Enterprises, Inc. (SEI) is a privately owned, Dallas-based designer, manufacturer, importer, and wholesaler of home furnishings and decorative accessories with over three decades of experience. Continuous market research, strong client relationships, and extensive industry involvement allow SEI to provide its clients the tools to be successful in both ecommerce and retail sales.

SEI is dedicated to continually improve resources, provide excellent customer service, and offer a value conscious product lines that benefit both client and end consumer. SEI looks forward to expanding the Holly & Martin™ product line with innovative new products in 2013.

Media Contact:  Krys Hopkins Southern Enterprises, Inc., 972-616-1495,

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SOURCE Southern Enterprises, Inc.



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