WYOMISSING, Pa., July 11, 2012 /PRNewswire-iReach/ -- Tony Mikes, Second Wind's Managing Director, will speak at HubSpot's Inbound 2012 Conference on Tuesday, August 28th at 11am.
The presentation, entitled "The Agency's Place in the New World of Marketing," will focus on the future of agencies in today's world of marketing and advertising.
Many people are saying that agencies are old news: agency ideas are old-fashioned and they no longer focus on the consumer. Mikes disagrees with current "conventional wisdom." He states, "agencies emerging from the recession have completely remade themselves, becoming very lean and mean, or what he calls "Small+Smart." Mikes predicts agency profits will soar in the coming years, because rapidly expanding media choices are making agencies imperative to their clients.
Agencies have a unique ability to help clients build truthful, interesting brands. Uniquely equipped to help clients activate those brands across a wide range of media, from traditional, digital, social or any "convergence" combination, agencies will continue to play a powerful role in the new world of marketing. And in the new marketing world where customers want to choose, rather than be told what to buy, agencies will be prime movers—focusing on inward marketing and making organic connections between clients and their customers.
Mikes will guide the audience through the glorious past of the agency business from its founding in 1842 in Philadelphia, through the rough waters of the past few years, and on into the very positive future.
HubSpot's Inbound 2012 is a 3-day marketing conference and training event designed to help marketing professionals, business owners and agency executives increase their knowledge of inbound marketing. The conference will include a combination of inspiring keynote presentations, focused breakout sessions, expert-led small group workshops, innovative product demos and exciting networking activities.
This year's conference will take place August 27-30 at the Hynes Convention Center in Boston, MA. Visit http://www.inboundconference.com/inbound-2012 for more information on the conference agenda and hotel accommodations.
Founded in 1988, Second Wind is a thought leader and innovator to the advertising and marketing community, dedicated to helping members and users "BE better." Second Wind serves advertising, graphic design, public relations, interactive and marketing firms across the US, Canada and internationally.
Second Wind's chief guru and managing director Tony Mikes is a former advertising executive who spent twenty-five years managing and owning advertising agencies and graphic design studios. He conducts agency management workshops, serves as a management consultant to individual agencies and has addressed many advertising associations and trade organizations. He is also an author and contributing writer to numerous industry trade publications.
For more information about Second Wind, visit www.secondwindonline.com.
Second Wind Contact: Melissa Springer
1424 Penn Avenue
Wyomissing, PA 19610
Media Contact: Melissa Springer Second Wind, 6103749093, firstname.lastname@example.org
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SOURCE Second Wind