Second Wind's Certified Agency Financial Management Seminar Returns to Chicago

WYOMISSING, Pa., July 22, 2013 /PRNewswire-iReach/ -- Second Wind, the leading trainer of advertising agency professionals worldwide, is gearing up for another seminar for agency bookkeepers, controllers, owners and CFOs. The Certified Agency Financial Management Seminar, hosted at The Gleacher Center in Chicago, will be held on Tuesday, September 17, and Wednesday, September 18, 2013. Topics covered will range from financial statement analysis, markups and margin strategies, to the ten best reports you need to manage your agency.

Second Wind's founder and managing director Tony Mikes states, ""Agencies are in business to turn a profit, but many smaller agency owners come to the business from the creative or account service side, not from business school. Our seminar teaches the basics of running an agency business, from the right financial ratios to daily, monthly and annual analysis, to the basics of compensation and billing. Plus, the seminar is a great opportunity to 'compare notes' with other agency owners and managers. You'll walk away with valuable knowledge and a fresh, strategic approach to your agency's financial methods."

Seminar attendees will be offered unique instruction and insight into margins, markups, maximizing time billings, capturing lost hours, monthly executive reports, P&L statements and improving cash flow.

The seminar will be held from 8:00 a.m. to 4:30 p.m. over the two-day period.  Second Wind members and non-members are welcome to attend. The fee for Second Wind members is $1,050 and $1,375 for non-members. The seminar is sited convenient to Chicago hotels.

Founded in 1988, Second Wind is a thought leader and innovator to the advertising and marketing community, dedicated to helping members and users "BE better." Second Wind serves advertising, graphic design, public relations, interactive and marketing firms across the US, Canada and internationally. Second Wind is celebrating its 25th year of service.

Second Wind's chief guru and managing director Tony Mikes is a former advertising executive who spent twenty-five years managing and owning advertising agencies and graphic design studios. He conducts agency management workshops, serves as a management consultant to individual agencies and has addressed many advertising associations and trade organizations. He is also an author and contributing writer to numerous industry trade publications.

For the latest information on Second Wind membership, to learn more about the Certified Agency Financial Management Seminar, or to register for on-site seminars, visit, email or call

Media Contact: Laurie Mikes, Second Wind, 610-374-9093,

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SOURCE Second Wind



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