Second Wind Returns to Disney's BoardWalk Inn for SAIL - Small Agency Idea Lab

WYOMISSING, Pa., Dec. 14, 2017 /PRNewswire-iReach/ -- Agency Principal and Key Managers Workshop Offered in Florida in February 2018

Directed at advertising agency owners, principals and key managers, Second Wind's SAIL – Small Agency Idea Lab is designed to inspire and motivate. The agenda is jam packed with groundbreaking topics and speakers coming from every aspect of the advertising world. This workshop will take place at Disney's BoardWalk Inn Thursday, February 22, and Friday, February 23, 2018.

The SAIL workshop will address many topics including: how artificial intelligence will shape the future of advertising; the benefits of online reputation management; legally safeguarding your agency; a real-life example of what happened when an agency studied their utilization and efficiency metrics; making strategy the cornerstone of your agency's future; how the greatest wealth for agencies is rooted in organizational health. Attendees will also participate in topically driven roundtable discussions, one of many networking and interacting opportunities SAIL offers.

"Our attendees raved about our 2017 SAIL event. The variety of speakers and topics was well received, the attendees were extremely motivated and involved, and everyone left the seminar with a fresh mindset and new ideas to bring back to their agencies. We're bringing that motivation and creativity right back to SAIL 2018," said Laurie Mikes, Second Wind's Chief Operating Officer. "Because interaction is so important to attendees, we will also host roundtable discussions on various topics throughout the two days. Attendees will have every opportunity to provide feedback, ask questions and brainstorm with other agency principals and key managers."

The workshop will be held from 8:00 a.m. to 4:00 p.m. over the two-day period. Registration includes breakfast and lunch both days as well as a cocktail party on Thursday evening. Second Wind members and non-members are welcome to attend. The fee for Second Wind members is $1,675 and $1,975 for non-members. Register before Friday, December 15, 2017 and receive 30% off your registration.

Learn more about SAIL – Small Agency Idea Lab at

About Laurie Mikes: An almost twenty-year veteran of Second Wind, Laurie Mikes is deeply involved with agencies on a daily basis, providing guidance about financial matters, agency growth and operations. Laurie's years of experience bring valuable insight and perspective to agencies looking to build successful, sustainable businesses.

About Second Wind: Founded in 1988, Second Wind is a thought leader and innovator to the advertising and marketing community, dedicated to helping members and users "BE better." Second Wind serves advertising, graphic design, public relations, interactive and marketing firms across the US, Canada and internationally. Second Wind will celebrate its 30th year of service in 2018.

For the latest information on Second Wind membership, or to learn more about Second Wind publications and seminars, visit, email or call 610-374-9093.

Media Contact: Laurie Mikes, Second Wind, 610-374-9093,

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SOURCE Second Wind



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