Second Wind Presents 6 Key Trends to Empower Your Agency in 2013

WYOMISSING, Pa., Jan. 25, 2013 /PRNewswire-iReach/ -- YA2 - Agency Principal and Key Managers Workshop Offered in Florida in February

Contact: Laurie Mikes: 610-374-9093 or

January 26, 2013, Wyomissing, PA  - Directed at agency principals and key managers, Second Wind's "YA2 – Your Agency Empowered" workshop will address 6 key trends to drive advertising agency growth, help agencies plan for the future and help agencies build deeper relationships with their clients. This workshop will take place at the Grand Floridian Resort & Spa in Lake Buena Vista, FL, and run from Wednesday, February 27, through Thursday, February 28, 2013.

"YA2 promises to be a dynamic event, presenting attendees with six very important trends for the future of their agencies," says Laurie Mikes, COO of Second Wind. "We'll kick off the first day with an engaging presentation by Peter Caputa, Hubspot's Director of Channel Sales & Marketing, on the importance of inbound marketing for agencies and their clients. The day will quickly shift gears with presentations on Productizing: An Agency Strategy for Profits and Growth and The New Succession Planning. We'll wrap up the day with The Second Creative Revolution, which will show agencies how new creative concepts like native ads, advertising as entertainment and transmedia planning are taking the creative world by storm."

YA2's segment on productizing will feature several speakers including, Jessica Boden of StoneArch Creative. Ms. Boden will share how Volley, an SaaS developed by the agency, is creating new opportunities with existing clients and prospects in the medical device industry. Also, Debra Weiner and Jeffrey Tarnoff of Aventine Co. will detail how PAIN Week has become the driving force of their business, allowing them to become a leading medical communications agency focused on pain management.

As the second day begins, attendees will hear Inspiration to Innovation, presented by the Disney Institute. The presentation is geared to helping audience members increase creativity and innovation in their own organizations.

"Following Disney Institute, we'll move into a subject at the top of everyone's mind: Big Data," Mikes continued. "The Power of Data will explore how understanding and using relevant data is imperative to gaining ultimate marketing power for today's advertisers. The segment will feature several speakers including David Kertesz from Goodway Group, Brian Olson of Inquest Marketing andCarol Zimmer of ZimmerFish.  They will share their experience and knowledge about finding, understanding and using relevant marketing data effectively." The second day will conclude with a look at customer experience management in Building a Customer Ecosystem.

In addition to guest speakers, Tony Mikes, Managing Director of Second Wind, will facilitate the two-day event and be the lead presenter for The Second Creative Revolution, The New Succession Planning andBuilding a Customer Ecosystem. Mikes is a former advertising executive who spent twenty-five years managing and owning advertising agencies and graphic design studios. He conducts agency management workshops, serves as a management consultant to individual agencies and has addressed many advertising associations and trade organizations. He is also an author and contributing writer to numerous industry trade publications.

Founded in 1988, Second Wind is a thought leader and innovator to the advertising and marketing community, dedicated to helping members and users "BE better." Second Wind serves advertising, graphic design, public relations, interactive and marketing firms across the US, Canada and internationally.

For more information about Second Wind and YA2, visit

Second Wind Contact: Laurie Mikes

Second Wind

1424 Penn Avenue

Wyomissing, PA 19610


Media Contact: Laurie Mikes Second Wind, 610-374-9093,

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