WYOMISSING, Pa., June 28, 2013 /PRNewswire-iReach/ -- Does your creative team need help? Second Wind, a national association of small-to-midsize advertising, marketing, graphic design, PR and interactive firms, recently introduced The Answer Group, a team of highly experienced and qualified independent creatives who are available to help agencies improve and fine-tune creative development.
The Answer Group will work with agencies as needed. Whether they're facing a tight deadline or simply need some fresh ideas, The Answer Group's collective experience shortens the agency learning curve, sharpens its focus, and broadens its bandwidth for important projects and presentations.
"Sometimes a smaller agency has more projects than their creative team can handle," said Tony Mikes, Second Wind's managing director. "On other occasions, they may simply need some fresh thinking to 'juice' a concept so it has more impact or a stronger hook. With The Answer Group, our members can harness on demand the brilliant minds of creative experts, and move from an everyday approach to an idea that is sharper, more on-target and more impactful."
Agencies submit a creative brief, and Second Wind assigns a team member to the project based on budget, timing and "fit" for the project parameters. All submitted concepts become the property of the agency.
"We're excited to offer The Answer Group to our members," said Jeremy Mullen, coordinator of the creative service. "We know our members and the smaller agency business very well, and have assembled a team of 'big idea' creative people who are happy to jump in and assist agencies with special project, campaigns and pitch ideas. This service is aimed at helping agencies go after business they might have had to turn down because of workload or staffing issues. The Answer Group is another way Second Wind can expand opportunities for our members."
The Answer Group's roster of creative experts includes minds from some of the largest agencies in the world, including George Fuller, Howard Rockett, Bill Borders, Jamie Cobb, Tom Ungar and Mike Sullivan. Having experience with a wide variety of clients including Little Debbie Snack Cakes, Johnson & Johnson, Disney, Kellogg's and Mazda, they're sure to provide award-winning creative thinking to boost your creative product to new levels.
Founded in 1988, Second Wind is a thought leader and innovator to the advertising and marketing community, dedicated to helping members and users "BE better." Second Wind serves advertising, graphic design, public relations, interactive and marketing firms across the US, Canada and internationally. Second Wind is celebrating its 25th year of service.
Media Contact: Laurie Mikes, Second Wind, 610-374-9093, firstname.lastname@example.org
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SOURCE Second Wind