San Francisco's Historic Serrano Hotel Announces New Name and Major Renovation

The 95-year-old iconic Union Square hotel will debut as Hotel Spero in April 2018

SAN FRANCISCO, March 8, 2018 /PRNewswire-iReach/ -- San Francisco's Hotel Spero, has completed a top-to-bottom renovation that honors the hotel's original 1923 Spanish Colonial Revival architecture. Formerly known as the Serrano Hotel, the 236-room hotel is a well-known fixture of the Union Square neighborhood. The entire property, including the five meeting rooms and restaurant Jasper's Corner Tap & Kitchen have been accepting reservations and remained fully operational throughout the $16 million dollar renovation.

"We are incredibly excited to announce that the brand new Hotel Spero will be unveiled next month on April 22, 2018," said Benjamin Malmquist, General Manager of the Serrano Hotel. "We found inspiration for the project from the rich history of our hotel and from the dedication that San Francisco philanthropist and former owner Lizzie Glide had for bettering San Francisco. Glide ensured that this hotel welcomed visitors to the City with open arms and our revitalized guest rooms, fitness center and multifunctional public spaces aim to continue that tradition. We want to ensure that our guests feel at home here whether they are traveling for business or for pleasure."

Hotel Spero provides guests a respite from the hustle and bustle of daily life through hospitality that focuses on sustainability, wellness and philanthropy. These three core values are demonstrated in various designs, from sustainably sourced renovation materials and chemical-free cleaning products to local giving programs, in which guests are invited to participate.

The site was originally built by famed San Francisco architect Edward E. Young and named the Hotel Californian. It welcomed visitors to San Francisco until 1935, when it was purchased by Lizzie Glide, founder of the Glide Foundation and Glide Memorial Church, to serve as San Francisco's only temperance hotel until 1978. Serrano Hotel and soon to be Hotel Spero are operated by Access Hotel and Resorts.

The renovations, led by architecture and design firm Perkins + Will, combine the rich historical aspects of the original hotel with unique design elements true to the spirit and heart of San Francisco. The ornate Spanish Colonial style of the hotel has been infused with the modern influence of present-day San Francisco. It features a nature-inspired color palate mixed with rich, authentic colors of Spanish revivalism, providing guests a welcoming retreat from the hustle and bustle of the city.

About Hotel Spero

Hotel Spero is a beacon of San Francisco. Inspired by former owner Lizzie Glide, our hotel has always welcomed visitors to the City with open arms. Through both pointed and indiscernible actions, we are spreading positive change through guest experiences, sustainability, wellness and philanthropy. To make reservations, please visit or call 866.934.5978.

Media Contact: Liz Lauer, Cinch PR, 4153922212,

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