Rolando Gomez Publishes "Socially Smart: Twitter Plus Facebook, Marketing Multipliers and Brand Boosters"

SAN ANTONIO, May 16, 2013 /PRNewswire-iReach/ -- Rolando Gomez, world famous photographer, author and lecturer, has released "Socially Smart: Twitter Plus Facebook, Marketing Multipliers and Brand Boosters." This book builds on his popular university and trade show lectures on "Internet Strategies and Guerilla Marketing." In it, Rolando shares everything he has learned from successfully using social media as marketing tools and brand builders to grow and diversify his own business even in economically difficult times.


In this book, Rolando explains what he has done to build a high Klout score (the most recognized measure of on-line influence) and tips he feels helped him earn a coveted Twitter-verified blue checkmark on his personal account. You will learn how to use both Twitter and Facebook in your marketing and brand-building efforts. You will also learn how to gain followers, including celebrities and Twitter-verified accounts and how to get your name and message "shared" and "re-Tweeted" to millions of other users—all for less than four dollars!

Social media have revolutionized the way businesses interact with customers and potential customers. With a degree in Communication, Electronic media and over 30 years experience as a photojournalist, businessman and author, Rolando recognized the power of social media even before most people had heard of them. In "Socially Smart," he explains what he has learned from actually using social media for networking and executing marketing strategies and studying the results. The book is filled with photos, screen captures, and real-life examples to illustrate these strategies as well as tips and techniques for using them effectively.

"Socially Smart" focuses on the "Big Two" – Facebook and Twitter – but the same principles and techniques can be used to build your presence on other social media channels, such as Google Plus, Four Square, Instagram, Pinterest, etc.

Written in his trademark conversational, friendly style, "Socially Smart" is fun to read and easy to learn from and is available at (Kindle edition), Apple iBookstore (for iPad), Barnes and Noble (for NOOK), Reader Store (for Sony Reader), Scribd and various other electronic book retailers.

About Rolando Gomez

Rolando Gomez, a professional photographer, writer, author, executive producer and electronic media consultant, earned a Bachelors of Arts Degree in Communication, Electronic Media, summa cum laude, from the University of Texas, San Antonio, in 2001. He is the former Chief of Multimedia Production for the Air Force News Agency where he oversaw the photography, radio and television products for the U.S. Air Force website,, a million-dollar plus, annual operation.

Rolando has conducted over 600 seminars and workshops in the United States, Europe, Mexico and Canada. U.S. venues include Photo Plus Expo in New York, Samy's Camera, Julia Dean Photo School and Photo Imaging & Design Expo in Calif., The University of Texas, The University of the Virgin Islands, The University of Calgary, FotoFusion and the Palm Beach Photographic Center.

Gomez's popular lectures at trade shows and univerisities include Lighting Master and Internet Strategies and Guerilla Marketing. He is the author of five photography books, co-authored a sixth, and is featured in four other books including one by noted author Marsha Collier. Gomez also writes for his photography blog, and teaches glamour photography workshops (info at

Media Contact:

Rolando Gomez Rolando Gomez Photography, 210-863-5039,

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SOURCE Rolando Gomez Photography

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