Retailers to Spend $55 billion annually on Mobile Marketing by 2015; Establishing an Online Sales Presence in China and Brazil

FARMINGTON, Conn., Jan. 29, 2013 /PRNewswire-iReach/ -- Retail mCommerce: Mobile & Tablet Marketing, Advertising & Coupon Strategies 2013-2017


As retailers increasingly utilize mobile devices as a touch point on each stage of the retail lifecycle, a new report from Juniper Research has found that annual spend by retailers on mobile marketing will reach $55 billion, almost double the $28 billion level expected this year.

The report found that the development of a mass tablet market had created new opportunities for brands seeking to enhance engagement with consumers. With eCommerce migrating to mobile and nomadic devices, ad spend on both tablets and smartphones is continuing to grow strongly as retailers (notably in North America and Western Europe) migrate their own spend to digital in general, and mobile in particular.

Similarly, the report observed that mobiles were driving retail footfall through coupons, with couponing apps becoming an increasingly popular mechanism of distribution and coupon storage. Furthermore, it highlighted the increasing trend towards the development of additional distribution channels – such as AR (augmented reality) and NFC (near field communications) – as mobile becomes increasingly integrated into in-store retail strategies.

An Executive Summary for this report and free sample pages from the full document are available at

China's E-Commerce Landscape: What You Need to Know About Selling Online in China

Companies focused exclusively on selling products to Chinese consumers through brick and mortar stores are missing out on a tremendous new channel to reach hundreds of millions of Chinese consumers who reside outside of major cities like Beijing, Shanghai and Guangzhou. Establishing an online sales presence in China requires varying levels of investment depending on your strategy. Some companies can benefit from partnering with established Chinese players like Alibaba Group's Tmall or, while other companies face significantly higher upfront costs to build their own online storefronts in order to have more control of their brand. Regardless of which path you choose, this report arms you with critical information to better understand China's e-commerce landscape and inform your China e-commerce strategy going into 2013.

An Executive Summary for this report and free sample pages from the full document are available at

Brazil B2C E-Commerce Report 2012

Brazil generates by far the highest B2C E-Commerce revenues in all of Latin America. Online revenues are expected to grow further in Brazil; however, forecasts predict less strong growth than in previous years.

More than one third of all Internet users in Brazil conduct online purchases. However, the number of online shoppers is growing slower than in previous years. Overall, more than half of all online shoppers in Brazil made at least one purchase in 2012. Household articles and information technology and household appliances were the most frequently purchased product categories, followed by "books and magazines".  Among the leading ecommerce product categories are household articles and information technology, where Mercado Libre is the leading player on the market.

Meanwhile, the popularity of group shopping is soaring in Brazil. In 2011, group shopping was especially popular among online shoppers in Brazil. Almost half of them conducted purchases on group shopping websites, and more than three quarters of them planned to repeat this.

This report covers recent trends and revenue figures in the B2C E-Commerce market in Brazil. Besides the share of B2C E-Commerce on total retail sales and successful product categories, the report covers Internet user and online shopper statistics as well as leading players.

An Executive Summary for this report and free sample pages from the full document are available at

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