Retailer PTI Mandates Accelerate Pace of Adoption

Small and large operations are implementing PTI in time to meet customer deadlines

REDWOOD CITY, Calif., Aug. 27, 2013 /PRNewswire-iReach/ -- YottaMark Inc. is seeing significant growth in demand for its HarvestMark traceability platform after several major retailers set deadlines for Produce Traceability Initiative (PTI) compliance. From Canada to Chile, growers, shippers and importers are signing up for HarvestMark Traceability in time to meet the deadlines.

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"We have reached a tipping point where the majority of the industry is getting behind PTI" said Elliott Grant, founder and CTO of YottaMark. "The PTI provides more than just a platform for managing recalls.  Whole chain traceability has the potential to provide insights into the supply chain that lead to greater efficiencies, reduced waste, and faster decision making."

The retailer mandates have effects beyond domestic growing operations. Alpine Fresh is a Miami-based grower, importer and shipper of a range of fresh fruits and vegetables with operations throughout the United States, Mexico and Latin America. The company first adopted HarvestMark traceability on its asparagus and blueberries three years ago. They recently chose to expand PTI to their South American operations.

"HarvestMark PTI enables us to quickly get compliant with the Produce Traceability Initiative," said Peter Hill, Director of Grower Relations, Food Safety, and New Business Development at Alpine Fresh. "It provides visibility across our domestic and international packing operations. We can get insight into incoming product volume and SKU mix, allowing them to optimize sales efforts, and give retailers better product visibility."

The cost effective nature of HarvestMark PTI also makes it easy for small and specialty grower/shippers to comply. One such company, and a new HarvestMark customer, is Limex Sicar Ltd & Co. of Mission, Texas. Headquartered in Tecoman, located in the Mexican state of Colima, Limex Sicar has been importing quality limes for 10 years and also produces lemons, coconuts, avocados, and tamarind for the US market.

"The HarvestMark PTI solution is easy to implement and the most efficient path to comply with retailer mandates" said Jessie Moody, Quality Control Supervisor at Limex Sicar.

The HarvestMark bilingual team and the product's ease of deployment and use have also enabled grower/shippers in Latin and South America to get compliant quickly.  PRODAPAC S de RL de CV in Chile and Meridian Fruits, S.P.R. de R.L. in Mexico will be compliant by using HarvestMark PTI.

HarvestMark PTI solutions are used today in more that 400 locations, providing fresh produce from farms from all over North and South America. The HarvestMark platform not only helps customers meet government and industry requirements; proprietary HarvestMark analytics have the potential to drive additional profit for retailers, food service operators and fresh food producers.

About HarvestMark

HarvestMark® is the industry-leading fresh food traceability and insights platform from YottaMark, Inc. HarvestMark solutions deliver transparency and unparalleled insight into the fresh supply chain that drives sales and profit. Designed for a wide range of fresh products, the HarvestMark platform supports industry standard case- and pallet-level traceability.  HarvestMark Connect extends the platform to individual sales units- driving loyalty by connecting farm to fork, speeding food safety communication, and reconnecting shoppers with the people who grow and sell their food. HarvestMark Insights provides on-demand tools and analytics to help optimize quality and freshness.  To date, more than 5 billion packages of fresh food have been enabled with HarvestMark traceability, from the produce aisle to the meat case. Visit HarvestMark.comor call us at call 1-866-76-TRUST (or +1.650.264.6200). For more information about YottaMark, Inc., visit www.YottaMark.com.

Media Contact: James Allgood, HarvestMark, 6502646419, jallgood@harvestmark.com

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SOURCE HarvestMark



2014

Tags

Transportation, Trucking & Railroad, Food & Beverages, Retail, Supermarkets, Public Safety



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