PHOENIX, April 24, 2013 /PRNewswire-iReach/ -- In this digital age it is very important to make sure your online image remains a positive asset. The recent hacking of the Associated Press Twitter account is one example of how a company's online brand could be tarnished by a situation out of their control. Luckily for them, the tweet claiming that President Barack Obama was injured was quickly marked as false and the results of a hack. However, that was enough for The Dow in the stock market to briefly drop by 140 points.
Reputation expert JW Maxx Solutions knows that this could happen to any business and it is important to remain vigilant about their online reputation. The Associated Press Twitter account could have been hacked from something as simple as an easy password. That is one of the quickest ways to make sure a company's social media accounts are safe: use a stronger password. It is especially important that the password used isn't something as simple as 'password' or 'abc123' as these offer almost no protection. Always use a good mix of lower and upper case letters along with numbers and symbols as this will make the password much more difficult to hack into.
Online reputation expert JW Maxx Solutions also advises to change a password regularly. Hackers use specialized software to try out possible passwords on an account until the software guesses correctly. Even if the company's password is strong, if it has been years since it has been changed, it is more likely that a hacker could have spent the time trying to get into it.
It is also very important for a company to constantly monitor their search results. Use Google alerts to monitor the results to ensure that nothing has been changed. Companies should also make the habit of manually searching for their name to get an in-depth understanding of their positioning. Even more importantly is to react quickly when something happens. "Be on alert and react quickly. You don't want your account to be hacked for weeks and not know about it" says reputation expert JW Maxx Solutions CEO Walter Halicki. "Always make sure you know what is going on with all your accounts-- from your main website to your Twitter account."
The Associated Press did a good job and responded right away but the results of a hack like that could be disastrous to a business if caught off guard. That's where online reputation expert JW Maxx Solutions comes in. They offer several online reputation management services all the way from monitoring a company's social media accounts to a full campaign designed to create and maintain a positive online image. Contact JW Maxx Solutions today to see how you can take full control of your company's online reputation.
Media Contact: JW Maxx Solutions JW Maxx Solutions, 602-953-7798, firstname.lastname@example.org
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SOURCE JW Maxx Solutions