Rejjee launches Tuff Stuff Protection (TSP) Service

A complete personal property protection solution with real-time theft reporting and discount replacement offers from your phone

BOSTON, April 16, 2014 /PRNewswire-iReach/ -- Boston-based start-up Rejjee has launched its innovative mobile-enabled personal property protection service called Tuff Stuff ProtectionSM (TSP).  The solution offers consumers and small businesses complete protection for all of their stuff, including fast and easy documentation, recovery assistance through a real-time theft reporting feature, plus discount replacement offers from Rejjee Ready Retailers.  The Basic service is now available for free, and the Premium service which covers an unlimited number of items is available for just $19.99 per year.


93% of the estimated $40 billion in personal property stolen each year in the US is never recovered or returned to its rightful owner, according to the FBI.  Why?  Because the product registration process is too hard and time consuming so incident information is incomplete, reports are often filed hours or days after the incident, and for many the value of the loss is below their insurance deductable so there is no point to filing a report or claim.  This means consumers and small businesses are spending an estimated $37.2 billion dollars each year to replace property that is lost or stolen. 

TSP service delivers a comprehensive solution to address all of these issues by helping users:

  • SAVE TIME with fast, easy documentation of ALL commercial or personal property for insurance, estate planning, or complete office asset management;
  • ACT FAST when stuff is lost or stolen with the TSP real-time theft alerts from your phone linked to a multi-product nation-wide law enforcement portal (LEP) that improves the reporting process and increases efficiencies for police responding to your theft report; and
  • SAVE MONEY whether your item is lost or stolen with discount offers from the Rejjee Ready Retailers ready to help subscribers save money on the purchase of a replacement item.

"People want to get their stuff back when it's lost or stolen, but more times than not they end up just replacing it, often paying full price" says Gary O'Neil, co-founder and CEO of Rejjee.  "By giving users a way to report a theft in real time and delivering a replacement offer sometimes at significant discounts, consumers don't get victimized twice.  No one wants to be missing their 52" HDTV days before the World Series.  That's why our Rejjee-Ready Retail partners are committed to speedy service."

A key feature of TSP is the nation-wide property theft Law Enforcement Portal (LEP). Theft reports logged through the TSP App are automatically listed on the secure LEP and can be accessed by any registered local, state or federal police department for viewing, verification and appropriate follow-up.  Reports appear in real time, incidents can be tracked over time by FBI/NCIC codes for crime prevention analysis and monthly reporting, and information sharing among departments is streamlined to improve law enforcement efficiency and improve the chances of returning property to its rightful owner.  For reports filed in locations where police are not registered users of the Rejjee LEP, the TSP report can be printed and added to an official police report."

There are plenty of 'Find-It apps' out there, but today's mobile world demands a complete solution that helps reduce the financial impact on users of property loss or theft, and also helps reduce crime" says Ken Smith, Co-founder and Head of Product.  "We reviewed dozens of other tools and talked to more than thirty police departments to design an end-to-end solution that will deliver value for consumers and law enforcement."

TSP is available NOW through  TSP Basic is FREE and lets you register up to 10 items with no cost theft reporting included.  TSP Premium is also available NOW for $19.99 and lets you register an unlimited number of items, includes no cost theft reporting, and also includes discount offers on replacement purchases.

About Rejjee
Rejjee, Inc. is a Boston-based company founded by advertising veteran Gary O'Neil and start-up veteran Ken Smith.  The company launched its flagship Tuff Stuff Protection (TSP) Service in April 2014.

Media Contact: Ken Smith, Rejjee, Inc., 6172835057,

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SOURCE Rejjee, Inc.



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