RedAwning Unleashes Rising Rewards™

Unique Program Gives Guests Progressively Higher Discounts Each Time They Book a Stay Through

BERKELEY, Calif., Nov. 13, 2014 /PRNewswire-iReach/ --, the leading website for hotel-style vacation rental reservations, has announced the launch of the first vacation rental reservations loyalty program in the industry. Rising Rewards gives discounts to guests who book multiple stays through in any rolling twelve month period. Guests will receive a rising discount ranging from $50 to $100 off each successive vacation rental they book. A typical vacation rental traveler could save $400 or more each year, while they benefit from the ease, convenience and safety of booking their vacation rental homes and condos through

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The Rising Rewards Program is the latest benefit in a series of exclusive value-added, customer-focused services RedAwning has brought to the vacation rental industry. Since entering the market in 2010, RedAwning has worked to make the customer experience of booking a vacation rental as stress-free, risk-free, and professional as possible. RedAwning led the way in creating instant, hotel-style online reservations for vacation bookings, later adding hotel-style services such as 24-hour customer service, chat and phone capabilities, and a guest services department. "We know customers enjoy the trust and convenience we have brought to the rental booking process," said Choate. "Now, with our new Rising Rewards program we'll save our customers time and money too."

The vacation rental industry is experiencing a period of unprecedented growth worldwide. In 2013 it was estimated to be an $84 billion industry internationally with $23 billion of that in the USA. has brought significant efficiencies to the industry for renters, owners, and property managers alike. For renters, RedAwning offers a simplified, hotel-style booking experience which is the same experience across 31,000 properties in thousands of destinations. This includes standardizing contracts and payment processes across all properties, eliminating security deposits in most cases, and allowing instant booking by credit or debit card for all stays without the usual back-and-forth dialogue required by most platforms.  For owners and property managers, RedAwning operates the largest advertising network in the industry and generates a large volume of complete new reservations, with no dialogue required, and no advertising or setup fees.

The Rising Rewards program offers rental discounts that increase in value the more a renter uses the website to book stays in a 12-month period. A second booking is awarded $50 off, a third booking $75 off, and a fourth or more will get renters $100 off every time.

ABOUT REDAWNING:, Inc. is a leader in hotel-style reservations for the vacation rental industry.  The company's website offers a rapidly growing base of 31,000 properties in 37 countries, all with a simple, consistent booking, payments and contracts experience.  All properties are accurately presented, most have no security deposits, and staff is available 24x7 to help.

ABOUT TIM CHOATE: Inc. is Tim Choate's third successful Internet venture. He was the Founding CEO of Aptimus, Inc. (Nasdaq: APTM), a powerful lead generation advertising network until its sale in 2007 to the Apollo Group.  He also founded which was transformed into Aptimus, Inc. Before that, he founded Online Interactive, Inc., a leader in electronic software distribution that was sold to MicroWarehouse, Inc. in 1997.


The Rising Rewards Program is a customer loyalty program that rewards guests for reserving on, and returning to book with  As of November 1, 2014 every guest who books on will earn progressively higher discounts each time they book a stay within a rolling 12-month period. Depending on the frequency of completed stays, guests can earn from $50 to $100 in rental discounts.


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Media Contact: Michelle Dissel,, Inc., 510-206.0180,

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