Real World Events Go Real-Time on Hashcaster, a Web and Mobile Twitter Curation Platform for Event Organizers and Marketers

NAPP (National Association of Photoshop Professionals) partners with Hashcaster to bring its Photoshop World Conference, the digital imaging industry's leading photography, lighting and Photoshop event, to the web in real-time.

LAS VEGAS, Sept. 7, 2011 /PRNewswire-iReach/ -- NAPP (National Association of Photoshop Professionals) and Hashcaster partner to take Photoshop World, the creative industry's leading photography, lighting and Photoshop conference, real-time on the web using the Hashcaster real-time curation platform for Twitter. Held twice annually, Photoshop World is sponsored by Adobeand is the official convention of NAPP.


NAPP members, event attendees and photographic enthusiasts around the world can now join the conversation and view the Photoshop World hashcast by visiting Visitors to the site will view the latest tweets from the conference, read stories tweeted by the #PSW community, and connect with top influencers and contributors. Digital photographic enthusiasts at the event and around the world can easily contribute to the hashcaster site by simply including the hashtag #PSW in their tweets.

Hashcaster's advanced curation engine sorts through the thousands of tweets sent out on the #PSW hashtag, ranks their relevance and publishes stories to the site in real-time. Integrated moderation filters and tools help the organizer manage the content displayed on the site to ensure brand integrity.

The Hashcaster platform also offers event organizers a new source of sponsorship or advertising revenue by delivering real-time advertising capabilities right to floor of the event. Advertisers and exhibitors can tweet-out special offers, photos or links to product news and offers right from their mobile devices. The Hashcaster ad management platform then pushes these tweets in real-time to designated areas on the web site, mobile devices and to large displays on the conference floor.

Hashcaster is presently beta testing the Hashcaster platform with a select group of premiere events throughout the U.S. If you would like your event to be considered for our beta program please contact Geoff Clendenning at

About Hashcaster

Hashcaster is a real-time social media platform that transforms events into conversations. Hashtags are a powerful way to build community and engage your audience in real-time, however keeping up with a fast trending hashtag can be at times like drinking from a fire hose.

Hashcaster solves this problem! Hashcaster is an advanced social media curation platform that helps real-time event organizers manage their hashtag community, capture valuable user generated content, measure and monetize their audience.

For further information please visit

About NAPP

The National Association of Photoshop Professionals(NAPP) is a dynamic trade association and the world's leading resource for Adobe® Photoshop® and Photoshop® Lightroom® training, news, and education. An award-winning team of Photoshop experts, authors, consultants, and trainers lead the association keeping its members on the cutting edge of Adobe Photoshop techniques and technology. With more than 71,000 members in 106 countries, NAPP is the largest digital imaging and graphics association worldwide. Visit http://www.photoshopuser.comfor more information. Kelby Media Groupis the parent company of NAPP.

About Photoshop World

The Photoshop World Conference & Expo is the annual convention for the National Association of Photoshop Professionals (NAPP) and the largest Adobe Photoshop event in the world sponsored by Adobe. It features over 100 training sessions by recognized Photoshop and photography experts, exhibits from leading hardware and software companies, and the premier networking opportunity of the year. Details about the Photoshop World Conference & Expo are available online at

Adobe, Photoshop and Lightroom are registered trademarks of Adobe Systems Incorporated.

Media Contact: Geoff Clendenning, Hashcaster, 416-560-4563,

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